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Sequoia Could Put $7.2 Billion Into Auto1 With IPO Approaching

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Sequoia Capital has agreed to invest around 6 billion euros in Auto1 Group before the online car trading platform's initial public offering (IPO), Bloomberg reported Monday (Sept. DN Capital was one of the early backers of Auto1, investing in the company in 2013, just a year after the company founded, Bloomberg noted.

Capital 234
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Yelp Wins Court Ruling About Negative Online Reviews

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A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. She eventually sued Bird for libel in 2013 — but not Yelp — and won a default judgement in 2014, winning $550,000 in damages. A colleague disagreed.

Online 104
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Using Communication To Make Your Brand Unforgettable in 2018

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This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message. All that’s left is to carry it out.

Branding 142
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Robinhood Faces Another Service Interruption Due To Technical Issue

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In the latest of a string of outages as of the beginning of March, Robinhood Markets Inc. The company noted in a separate tweet that its systems had been completely brought back online and its web platforms were working. “We The firm has created its brand on the premise and draw of complimentary trading.

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Kering To Debut Its Own eCommerce Sites

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The move means that the company will end its JV that has been in place since 2013 with Yoox Net-A-Porter, which as the newswire stated helps third-party brands develop sites. By 2020, Kering will bring full control of its luxury brands online through its own internal activities, which include building tech teams, said Reuters.

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Etsy Spends $275M To Expand Into Music Instrument Market

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“There are a number of similarities between the levers of growth for Etsy and Reverb,” he added, “such as improving search and discovery, making selling and buying easier, and building a global brand and user community. Founded in Chicago in 2013, Reverb has been focused on making musical instruments affordable.

Marketing 109
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Tapping The Power In The Plus-Size Apparel Market

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I don’t see enough brands that are really breaking boundaries for plus-size fashion, that are actually designing for plus-size bodies, or for a diversity of shapes,” Kat Eves, a Los Angeles-based stylist who works exclusively with plus-size men and women, told The Wall Street Journal. But The Limited didn’t want it. As it turn out, $1.4

Marketing 135