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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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How Chubbies Went From A Cult Fave To A Highly Imitated Brand

PYMNTS

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. When one teenaged customer wrote to the brand to complain about his beloved Chubbies shorts, which had been pilfered from his locker by a local bully, Chubbies sprang into action.

Branding 107
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Newegg Masters The Art Of The Pivot

PYMNTS

In 2011, Newegg launched a marketplace model where other sellers accessed its eCommerce platform. And while it may be tempting for brands to recapture margin by selling direct, owning customer engagement from start to finish is easier said than done.

Branding 141
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Facebook Touts Payments and Privacy with Q1 Results

PYMNTS

The federal agency has accused the social media platform of violating a privacy consent decree from 2011. The FTC could also subject the social media giant to tougher checkups to prove it is complying with the settlement. So far, the largest fine the agency has imposed on a tech company was the $22.5 Privacy Push.

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Can Millennials Revive Call Center Commerce?

PYMNTS

That’s reportedly the case when it comes to luxury retail brand Gucci. The change in behavior is due, in part, to social media sites such as Instagram. These platforms bring urgency to fashion and serve as a newsfeed for brands. Millennials could be helping to bring new life to call center commerce.

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Social Messaging App Pepo Raises $2.35M

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Jason Goldberg, the founder behind Fab.com, announced today that his new project, a social media messaging app called Pepo, earned $2.35 The company is reportedly in talks with major brands to build channels and produce content for the app. million in a seed funding round.

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Merchbar And Keeping Band/Fan Commerce Harmonious

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In a world where brand loyalty is fleeting, music and musicians seem immune. but the truth is that music – and the musicians and bands who make it – stir a kind of dogged loyalty that most brands would love to have. “If It’s easy enough to make fun of tweeny-boppers and their Bieber fever (feber?), Very glad you asked.