PYMNTS

APRIL 22, 2019

Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. That’s reportedly the case when it comes to luxury retail brand Gucci. Larger Changes.

Millennials 158

Millennials New York City social media Branding 158

PYMNTS

DECEMBER 5, 2019

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131

Branding Los Angeles San Francisco Capital 131

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

PYMNTS

NOVEMBER 28, 2016

Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. Both are clear and present branded campaigns — and they still draw crowds. But not every brand plays that way. They were also prohibited from offering media services for products “competitive or negative to cereal.”.

Branding 100

Branding Millennials social media Marketing 100

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners. Short-term challenges. Medium-term challenges.

Branding 73

Branding Industry Retail Strategy 73

CB Insights

JANUARY 5, 2018

Driven by Lore, Walmart acquired e-commerce platform Shoebuy in January 2017, followed by outdoor apparel retailer Moosejaw in February, womenswear site Modcloth in March, direct-to-consumer premium menswear brand Bonobos in June, and last-mile delivery startup Parcel in September. Crew’s Madewell brand. E-commerce.

Company 57

Company Branding Millennials Retail 57