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Direct To Consumer: Big Brands Vs. Small Brands

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Rather than selling through a brick-and-mortar location or even on its own company website, some brands are looking to marketplaces like Amazon to sell to consumers. In this piece, we’ll review some of the larger and smaller brands that have taken this concept and run with it. Big Brands. Small Brands.

Branding 109
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SharkNinja’s Plan To Capture The UK Vacuum Market

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The privately-held appliances brand sells vacuum cleaners under the Shark logo, while its line of food processors, coffee makers, pressure cookers and blenders are sold under the Ninja branding. In the United States, Shark vacuums run the market — it’s the top selling upright brand and owns 35 percent of the market.

Marketing 129
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Former Restaurant Execs Seek $230M For SPAC

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and Andrew Pforzheimer, former CEO of the Barcelona and Bartaco brands. His fund has invested in brands including Sweetgreen, Curry Up Now and The Hummus & Pita Co. Listed as co-CEOs are David Pace, chairman of the board at Red Robin Gourmet Burgers Inc. Greg Golkin, managing partner at Kitchen Fund, is named as president.

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Retailer Gap Partners With BNPL Platform Afterpay To Boost Holiday Shopping

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Collaborating with Afterpay gives our customers the power of choice when shopping across our family of brands,” John Strain , chief digital and technology officer at Gap, said in a statement on Wednesday (Nov. Participating Gap brands include Old Navy, Gap, Banana Republic, and Athleta. . “By We are proud to partner with Gap Inc.

Retail 222
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Durant’s Decision: How Star Athlete Departures Impact Brands, Retailers

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From an economic standpoint , James’ departure, which he announced in a highly controversial one-hour primetime special broadcast on ESPN entitled “The Decision,” was immediately felt in Cleveland and to the value of James’ own brand. This was handled much better than LeBron handled ‘The Decision’ in 2010,” Rishe said by email.

Branding 101
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IDC Estimates 36.4M Tablets Sold In Q3 Amid Market Decline

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Marking the sixteenth consecutive quarter of declines in the tablet market, the third quarter experienced an 8.6 When it comes to brands of tablets, Apple stayed in the lead. percent fall on a year-over-year basis. million tablets shipped globally in the third quarter of 2017, only 36.4 Amazon and Samsung were also in the top three.

Marketing 128
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Creative Group FinTech Lands $25M To Expand Into 30 Countries

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Founded in 2010, Creative Group enables customers to digitally buy or send prepaid credit to spend with their favorite brands, as well as to send cross-border credit remittances. We are an official digital distributor for some of the world’s most powerful brands,” said Günther Vogelpoel, CEO of Creative Group. “We

Groups 151