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Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

Business-to-business (B2B) IT firm Xenon arc is launching an enhanced eCommerce platform for small and medium-sized businesses (SMBs) to improve their user experience when tapping services for the materials industry, the firm announced on Tuesday (Feb. Xenon arc’s client list includes known brands in the materials industry.

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FUEL CYCLE Fuels B2C Relationships

PYMNTS

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. According to Forrester, brands face a 50 percent higher revenue risk in 2017.

Branding 103
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OrderGroove Funds Frictionless Commerce With $20M Series C

PYMNTS

Consumers no longer want to just be transacted with—consumers want to be in relationships with the retailers and brands that know them well.”. Founded in 2010, the company offers a SaaS-based subscription technology platform and builds tools for brands and merchants looking to add subscription services to their retail repertoire.

Branding 100
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Hollywood’s Newest Special Effect, Digital Banking?

PYMNTS

Sagar won Academy Awards in 2010 and 2011 in the field of scientific engineering for his accomplishments with facial motion technology. Soul Machines’ development of emotionally fueled avatars is part of a recent wave that is spurring the development of the self-service software market, which is reportedly anticipated to grow from $4.47

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MX Recruits Former Intel & Fiserv CMO, Don MacDonald

Fintech Labs Insights

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. PFM and banking software company MX recruited its first CMO today. MacDonald isn’t the only well-known fintech player MX has recruited.

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Apple Is Going After The Healthcare Industry, Starting With Personal Health Data

CB Insights

As Apple CEO Tim Cook has said, the healthcare market makes the smartphone market look small. Download the free report to see how Apple is revolutionizing the healthcare market and where it’s headed next. Its strong brand has led to direct relationships with iPhone users, giving Apple a distribution and size advantage.

Apple 78
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Lessons From The Failed Chatbot Revolution — And 5 Industries Where The Tech Is Making A Comeback

CB Insights

Chris Messina, inventor of the Twitter hashtag and product designer for Google and Uber, wrote, “[Y]ou and I will be talking to brands and companies over Facebook Messenger, WhatsApp, Telegram, Slack, and elsewhere before year’s end, and will find it normal.”. In reality, late 2016 turned out to be the peak of chatbot hype.