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Once-in-a-generation chance for banks in payments

Accenture

Payments is a hot topic for middle market banks. In fact, I think payments modernization is the most consequential transformation that they’ll make this decade. With the shadow of an aging payments infrastructure looming large, banks can’t stay on the sidelines. This is an existential issue.

Payments 493
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Creating an omnichannel marketing strategy for banking

Payments Dive

Omnichannel marketing is a key factor in reaching and retaining customers today. Mark Aldred, head of international sales for Auriga shares his insight on this topic. Whatever channel a customer may be using, there is one thing they expect: a personalized experience.

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Eric Enge Recognized as Top Digital Marketing Influencer

Perficient

Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! On the list of 100 influencers, Eric is #5. Eric has been part of the SEO industry for over 20 years.

Marketing 500
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How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Perficient

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Ways healthcare marketing teams can build resiliency and strengthen patient trust. Telehealth’s impact on patient acquisition strategy.

Marketing 309
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?

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11 Reasons Why Customer Service Chatbots Fail

Payments Dive

Virtual assistants are a white-hot topic nowadays. Vendor marketing drumbeat is loud, and they promise nothing short of eradicating world hunger with their chatbots! However, if you look beyond the hype, success stories are few and far between.

Marketing 223
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Perficient Launches New Business Podcasts on iTunes, Spotify

Perficient

What if You Could Do 5 Years of Digital Marketing in 6 Months? Join Arvind Murali, Data Chief Strategist and principal, as he explores data trends and topics that will help move businesses forward. What if I Convinced the CEO to Embrace Design? And much more! I ntelligent Data.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Everything You Need to Know About Crypto

Speaker: Ryan McInerny, CAMS, FRM, MSBA - Principal, Product Strategy

With 20% of Americans owning cryptocurrencies, speaking "fluent crypto" in the financial sector ensures you are prepared to discuss growth and risk management strategies when the topic arises.