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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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PYMNTS’ Daily Data Dive: Digital Wallets Take Front Seat In Social Media Conversations

PYMNTS

In today’s social media sphere, politics might seem to be the most talked-about topic, but that would be an incorrect assumption. In Mastercard’s 2017 Digital Payments Study , the credit card company found that digital wallets were the high topic of conversation among social media users. Here are the numbers: 3.5

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Best Way to Drive In-Store Traffic? Facebook, Study Says

Bank Innovation

Facebook is the key to online traffic—but most small businesses run to the social media king to drive in-store traffic, too. More than 40% of SMBs will turn to Facebook for a boost in in-store traffic, according to a survey of 250 SMBs across the U.S., conducted by digital marketing technology company Netsertive.

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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. percent of respondents in an early March survey said they were using their mobile devices to shop more often. billion online in Q2 2020.

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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

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Deep Dive: How Banks Use Digital Technologies To Outlast The Coronavirus

PYMNTS

Some have added support for in-branch digital technologies such as video banking screens and upgraded ATMs to minimize in-person contact while making sure customers’ needs are met, for example. Digital Technologies Under COVID-19. Stay-at-home orders and social distancing protocols may increase that growth, however.