PYMNTS

MAY 16, 2018

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered.

social media 101

social media Trends Customer Experience Study 101

Perficient

SEPTEMBER 8, 2021

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. Insurers using predictive analytics grew premiums by 53% compared to a market average of 18%.

social media 477

social media Analytics Maine Study 477

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

Perficient

JULY 10, 2023

Financial services institutions are especially vulnerable to these risks because of the emphasis many of their marketing and business models place on public trust and customer relationships. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 170

social media Risk Management Analysis Industry 170

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. The items most frequently purchased following Instagram visits were clothing, makeup, shoes and jewelry, the study noted.

social media 155

social media Report Study Trends 155

William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

social media 40

social media Training Tools Video 40

PYMNTS

JUNE 11, 2019

Facebook announced that it is launching a new market research app called Study from Facebook. The social media giant, which has come under fire for its handling of user data, has vowed that the app will be used responsibly. This is all accessible before participants provide any market research information to the app.

Marketing 100

Marketing Study social media Data 100

PYMNTS

FEBRUARY 13, 2020

Social media platforms are infested with phonies, and not just your best friend’s irritating co-worker (although he totally is). This is about the fact that fake identities comprise 25 percent of new social media accounts created every day, and that 53 percent of all social media logins are fraudulent , according to a recent study.

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social media Louisiana Colorado Samsung 150

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 50

social media Company Online Report 50

Image Works Direct

JULY 27, 2016

If you’re not making use of all that social media has to offer your marketing campaigns, you’re missing out.

social media 28

social media Marketing Study 28

Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist. Build awareness.

social media 40

social media Strategy Marketing Marketing Strategies 40

Perficient

JULY 13, 2022

Question pattern: 3/4 Case study- Each case study 5 questions. Total – 15/20 Questions (Sample case study example: Contoso, Lit ware &, etc.). & Try to go through all case studies available on the internet before so that you have a decent idea of these questions and answers. & Rest 40-35 MCQ Question.

Case Study 493

Case Study Data Study Analytics 493

PYMNTS

SEPTEMBER 16, 2019

17) will discuss the fraud problem stemming from influencer marketing. The event strives to unite the worlds of communications and marketing to stimulate conversations about digital marketing and influencer campaigns, PR Daily reported on Monday (Sept. The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept.

social media 150

social media Regulation New York City Baltimore 150

PYMNTS

JULY 13, 2016

Gen-Z shoppers, defined as those between the age of 14 and 19, are about to become the most coveted demographic in all of retail, according to a study entitled “The Next Generation of Retail” by retail marketing firm Interactions.

Study 100

Study Millennials Retail social media 100

PYMNTS

SEPTEMBER 23, 2019

A study from the Cuna Mutual Group found that CU membership has increased 3.5 Allison Videtti, director of marketing for digital-focused Alliant Credit Union , believes it has come at the cost of personal touch. Deep Dive: How CUs Leverage Social Media. percent within the past year, total assets have risen 6.4

social media 157

social media Trends Michigan United States 157

PYMNTS

FEBRUARY 13, 2020

When the independent research commission Social Science One launched in 2018 to study Facebook data, scientists never thought it would take two years to get their hands on information, according to reports on Thursday (Feb. Social Science One’s leaders say they expect research from the data set could be produced within a few months.

Data 160

Data social media Study Analysis 160

PYMNTS

NOVEMBER 25, 2019

Social media site Pinterest has announced a new feature that will allow users to make purchases from a selected number of online shops as it continues to expand and grow, according to a report from CNBC. The feature, called the Pinterest Shop , has hundreds of what the company is calling “Product Pins.”

social media 131

social media Study Google Online 131

PYMNTS

MAY 27, 2020

With thousands of customer interactions happening each day, we need a solution for our dealerships that is of the highest quality, personal and cost-effective,” said David Telfer , national manager of digital marketing at Lexus, in the announcement.

Online 151

Online Management social media Branding 151

Perficient

DECEMBER 10, 2020

According to a Pew Study from June 2020, 44% of Black adults said they would not get a coronavirus vaccine if one were made available today. Consider creating downloadable COVID-19 educational content they can share within their organization or ask them to follow and share content from your blog and social media accounts.

Community 520

Community social media Alabama Groups 520

PYMNTS

DECEMBER 11, 2019

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Technology and social media company Facebook is also growing more involved in the sharing economy.

Marketing 132

Marketing Millennials social media Case Study 132

PYMNTS

APRIL 1, 2019

This rapidly growing market is expected to be worth $11 billion by 2024 , especially as municipalities push vehicle ownership alternatives to ease congested roadways and help residents save money. The following case study explores how the company earns vehicle owners’ trust by authenticating those who want to access their automobiles.

Case Study 108

Case Study Study social media Policies 108

PYMNTS

JUNE 18, 2019

Pinterest has rebranded its third-party partner program Marketing Partners into Pinterest Partners to facilitate a greater number of shopping experiences on its platform, according to a report by Retail Dive. The company has around 291 million active users, many of whom use the platform for shopping ideas when they go out to retail stores.

social media 115

social media Study Retail Customer Experience 115

PYMNTS

DECEMBER 15, 2016

A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. It makes sense then that Sephora in particular has been sitting pretty on social media and showing face as the third-most popular way to purchase beauty items. percent.

Millennials 100

Millennials Marketing social media Survey 100

PYMNTS

NOVEMBER 9, 2020

The European Commission has rolled out high-profile probes into firms such as Google, Apple, Facebook and Amazon over worries that their market supremacy is negatively impacting competition. million) penalty for not following a new social media law, Reuters reported, citing Omer Fatih Sayan, the deputy transport and infrastructure minister.

Regulation 211

Regulation social media Compliance California 211

PYMNTS

JANUARY 31, 2021

Wall Street is readying itself for yet another week of chaos on the markets involving the pumping-up of stocks like GameStop and AMC , Reuters writes, with it now likely to spread to other stocks. Despite that, market exposure to stocks is still at close to record highs, a study by Goldman Sachs warned.

social media 169

social media Capital Study Retail 169

PYMNTS

OCTOBER 25, 2016

Retailers should take initiative in communicating with shoppers — especially younger ones — by email rather than social media channels, a new report by Bluecore found.

Retail 100

Retail Study social media Millennials 100

PYMNTS

SEPTEMBER 12, 2017

Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. It surpasses third-party references and case studies, the research found.

Millennials 123

Millennials social media Case Study Survey 123

PYMNTS

JULY 5, 2018

That trend fits into the emerging ecosystem of contextual commerce , a phrase that refers to meeting consumers on their own terms — for instance, on social media sites that attract people with similar interests — and then offering them the chance to buy products related to what they are reading, talking and thinking about.

Marketing 110

Marketing Online Payments social media 110

Gonzobanker

NOVEMBER 16, 2023

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media.

social media 97

social media Marketing Millennials Trends 97

PYMNTS

MARCH 13, 2017

According to Office Depot senior director of contract marketing, Christine Nessen, “SMBs should strongly consider transitioning to tax software.”. 24 percent of SMEs don’t use social media for their businesses , found the latest analysis from B2B ratings and reviews company Clutch. More than half use Twitter, too.

Financial Technology 127

Financial Technology Technology social media Taxes 127

PYMNTS

JUNE 17, 2019

There’s even talk that some employees of the social media giant will be able to get their salaries in the new cryptocurrency. Facebook will probably release a white paper on June 18 with an explanation of the social media giant’s plans for its crypto, or token. On the latest look on Monday (June 17), it was at $9,157.59.

Bitcoin 136

Bitcoin social media cryptocurrency Study 136

Banking 2020

SEPTEMBER 16, 2014

As the American Banking Association has been emphasizing in numerous outreach initiatives , including webcasts, many banks have already developed and implemented social media strategies, primarily as an extension of their ongoing marketing and communications strategies. Insights business marketing outreach social social media'

social media 78

social media Study Strategy Marketing 78

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. So far we know two things about this future case study. About that case study.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

MAY 21, 2020

Contact information and social media details are also included. The studies take place at, for example, Harvard University, Memorial Sloan Kettering Cancer Center or Stanford University. The company’s databases contain more than one billion data points. As Katz said, some of that data is public information, and some is not.

social media 249

social media Data Study Course 249

PYMNTS

AUGUST 4, 2020

The global pandemic has changed commerce fundamentally — a fact confirmed in Visa ’s new Back to Business study. According to the eight-country study, 78 percent of consumers have changed how they pay for things so as to reduce contact in their commerce. That was very evident in the study — and not just in the U.S.

Study 315

Study Survey social media Online 315

Abrigo

MARCH 8, 2024

They employ technology and social engineering tactics, reaching victims through email, social media, and text messages. Fraudsters use the same sales and marketing techniques as legitimate businesses to research and target their victims. Understand that scammers are professionals. There are no accidental targets.

Fraud 195

Fraud Technology Trends Training 195

PYMNTS

SEPTEMBER 4, 2017

Venture capitalists are funding new entrants to the field, and features like authenticity guarantees, postings to social media, the use of data and post-sale services could propel the industry forward, according to a new report from Fung Global Retail & Tech. Smaller firms are growing quickly and making gains in the market.

Marketing 100

Marketing social media Retail Mobile 100