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Millennial Corporate Buyers Get Personal With Suppliers

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Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. It surpasses third-party references and case studies, the research found.

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Beauty Market Ruled By Female Millennials

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A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics.

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The Buyers: Millennials Love-Hate Chain Restaurants

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According to contradicting views, millennials are both hooked on chain restaurants while simultaneously killing their existence. Buffalo Wild Wings CEO Sally Smith says she believes casual dining has seen a decline in sales because of millennials. percent of people actively search social sites for food ideas. billion by 2020.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

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In other markets, the rise of marketplaces is giving old organizations new perspective. An AI-Powered Visual Shopping Experience For Millennials, Gen Z. That’s where AI can come in, says Lihi Pinto Fryman, co-founder and chief marketing officer for visual AI software-as-a-service company Syte.

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Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z

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Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Interactions’ study found Gen-Z shoppers to be extremely “digitally savvy,” although 64 percent of them shop primarily in stores rather than with online merchants.

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AI’s Place In The $50B RV Market

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Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Technology and social media company Facebook is also growing more involved in the sharing economy.

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Report: Instagram A Strong Driver Of Fashion Purchases

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Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. The items most frequently purchased following Instagram visits were clothing, makeup, shoes and jewelry, the study noted.