PYMNTS

SEPTEMBER 23, 2019

A study from the Cuna Mutual Group found that CU membership has increased 3.5 More diverse communities are being served by CUs than ever before, with the state of Michigan recently approving the nation’s first LGBTQ-focused CU, Superbia Credit Union. Deep Dive: How CUs Leverage Social Media. About the Tracker.

social media 157

social media Trends Michigan United States 157

PYMNTS

MAY 27, 2020

With thousands of customer interactions happening each day, we need a solution for our dealerships that is of the highest quality, personal and cost-effective,” said David Telfer , national manager of digital marketing at Lexus, in the announcement.

Online 151

Online Management social media Branding 151

Abrigo

MARCH 8, 2024

They employ technology and social engineering tactics, reaching victims through email, social media, and text messages. Fraudsters use the same sales and marketing techniques as legitimate businesses to research and target their victims. Understand that scammers are professionals. There are no accidental targets.

Fraud 195

Fraud Technology Trends Training 195

PYMNTS

SEPTEMBER 12, 2017

Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. It surpasses third-party references and case studies, the research found.

Millennials 123

Millennials social media Case Study Survey 123

PYMNTS

AUGUST 4, 2020

The global pandemic has changed commerce fundamentally — a fact confirmed in Visa ’s new Back to Business study. According to the eight-country study, 78 percent of consumers have changed how they pay for things so as to reduce contact in their commerce. That was very evident in the study — and not just in the U.S.

Study 315

Study Survey social media Online 315

Independent Banker

AUGUST 31, 2022

Social payments methods like Venmo and Cash App continue to grow in popularity, and the data is there to prove it, creating an opportunity to give customers what they want: 24/7 access to cashless, P2P and mobile transactions. So how do social payments fit in community banks’ long-term future? The community bank opportunity.

Capital 94

Capital Payments social media Community Bank 94

Perficient

OCTOBER 7, 2020

One study indicated a 500% increase in the use of telehealth within the first two weeks of the outbreak. Once we reach that point, marketing becomes more about the performance of a healthcare system and what it can do for a patient specifically, rather than generic brand messages.

Cleveland 309

Cleveland social media System Tools 309

PYMNTS

MAY 26, 2017

Fortunately, it appears the recreational market is getting some much-needed innovation to help organizations and associations process payments and participant registration. By some accounts, the recreational activity market is valued at over $250 billion each year. Better Payment Options, Better Community Connections?

Marketing 115

Marketing Payments Community Millennials 115

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. In December 2021, a Brazilian bank, Nubank, went public in the U.S.

Branding 221

Branding social media Strategy Data 221

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. We studied the movie’s playbook and uncovered some lessons banks can use. This article highlights these lessons and applies them to marketing deposits. Marketing made it so.

Marketing 195

Marketing social media Branding Apple 195

PYMNTS

APRIL 21, 2017

As such, the United Nations–based Better Than Cash Alliance conducted a study that closely examined two of the largest digital payments enablers, which are both based in China. Through this study, it was found that these two entities, Alipay and WeChat Pay, were responsible for $2.9 trillion in digital-based payments during 2016.

social media 106

social media Study Community National 106

Gonzobanker

APRIL 3, 2019

According to a recent study by Ellie Mae, 92% of all home borrowers research online before applying. Reorganize around the entire customer buying process by consolidating sales, marketing and service, instead of organizing by departments and product lines. So what can GonzoBankers do to keep up?

social media 108

social media Exercises Millennials Training 108

PYMNTS

JANUARY 29, 2018

Despite what the movies told him, archaeology was not an interesting course of study for him at all — Mycoskie likened the experience to “watching paint dry.”. Those customers are also going to discover lots of shoes that look just like theirs that maybe don’t have as strong a social mission — or just aren’t as well made.

social media 104

social media Study Branding San Francisco 104

PYMNTS

JANUARY 13, 2020

During a recent high-energy PYMNTS discussion with Karen Webster, Lanman talked about the value ClassPass brings to the modern health and wellness market, and the lessons the company has learned along the way — lessons that can be applied to other operators in the digital realm. One reason for all of that? A looming doctor shortage.

Retail 146

Retail Houston social media Trends 146

Independent Banker

OCTOBER 29, 2014

And the great news, according to “American Millennials and Banking,” a major new study commissioned by ICBA, is that Bauhs and the 80 million other people in his generational cohort are prime potential customers for community banks. This is really the moment for community banks to show that they’re a fit for millennials.

Millennials 110

Millennials Community Bank social media Community 110

William Mills

OCTOBER 6, 2016

Well, fast forward to today, and I would actually add a fourth component: social media. Despite this wellspring of opportunity in social media, it seems that some companies in the financial space have been dragging their feet when it comes to doing anything with social media.

social media 76

social media Video Branding Groups 76

PYMNTS

OCTOBER 8, 2020

That means digitizing all aspects of their businesses from marketing to all facets of daily operations, from consumer-facing outreach to payments in the back office in order to stay connected to consumers and communities. Fine-Tuning Marketing And Reinventing The ‘Four Ps’ . If we have a product or service, we’re marketers.”.

Payments 167

Payments social media Marketing Operations 167

Independent Banker

NOVEMBER 13, 2014

And the great news, according to “American Millennials and Banking,” a major new study commissioned by ICBA, is that Bauhs and the 80 million other people in his generational cohort are prime potential customers for community banks. This is really the moment for community banks to show that they’re a fit for millennials.

Millennials 87

Millennials Community Bank social media Community 87

Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. By Beth Mattson-Teig.

Community Bank 91

Community Bank Community Tampa North Carolina 91

PYMNTS

AUGUST 14, 2019

The world of social media can be a rough sea to sail in. Those are the nice neighborhoods on social media — but it doesn’t take very much to accidentally be knocked over into one of the not-so-nice areas full scammers, trolls, nasty comments, nonsensical memes and angry mobs of all stripes.

social media 134

social media Video Online Study 134

South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

Marketing 195

Marketing Data social media Groups 195

Independent Banker

MARCH 15, 2015

Winning connections with Gen Y customers come with a few unspoken protocols of marketing and communication etiquette. Ask permission before texting or emailing them, and don’t abuse the privilege of your direct access with over-communication. By Kathryn Jackson Fallon. Four Rules of Engagement. Seek permission.

Millennials 70

Millennials Community Bank Community social media 70

Independent Banker

FEBRUARY 24, 2015

Winning connections with Gen Y customers come with a few unspoken protocols of marketing and communication etiquette. Ask permission before texting or emailing them, and don’t abuse the privilege of your direct access with over-communication. By Kathryn Jackson Fallon. Four Rules of Engagement. Seek permission.

Millennials 70

Millennials Community Bank Community social media 70

Social Assurance

JULY 9, 2021

Or, better yet, how can lenders create this network in the hyper-competitive financial market? As remote and online communities become more commonplace, opportunities abound for lenders to leave their mark in these spaces. Building a profitable social circle requires a few steps. Provide insights and answers to it quickly.

social media 15

social media Online Resources Community 15

Social Assurance

MARCH 1, 2021

Reviews, listings, social media accounts, and website information constitute the bulk of your online experience. Reviews are left on social media comments, questions, and review sites. This online communication carries with it new expectations; namely time and efficiency. Be Open to Change.

Branding 15

Branding social media Online Case Study 15

NCR

JUNE 20, 2016

This is true for all industries and service segments including established institutions such as the banking community. Studies find that characteristically, Millennials tend to: Be multitaskers and wear many hats. Studies find that characteristically, Millennials tend to: Be multitaskers and wear many hats.

Millennials 40

Millennials social media Guidelines Branding 40

Social Assurance

OCTOBER 7, 2020

“As the graphics and brand manager, I work with awesome designers on our team to help bring our brand to life across various platforms (social content, marketing materials, website, conference items, etc.). ” How do you stay up on current trends in the marketing and social media world?

social media 15

social media Kansas City Kansas Branding 15

William Mills

FEBRUARY 7, 2017

William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, released its 14th annual financial services industry research report, #BankersAsBuyers 2017. The report also includes research and articles about what technology, solutions and services U.S.

Report 40

Report social media Customer Experience Industry 40

FICO

DECEMBER 5, 2022

At the same time, mobile banking, payment and money transfer apps are exploding in popularity, as 89% of respondents to a recent Insider Intelligence study use mobile banking, including 97% of Millennials. Sarah Rutherford manages solutions marketing for FICO's fraud, cybercrime and compliance business. million consumer fraud and 1.4

Survey 52

Survey Fraud Digital Banking social media 52

Social Assurance

OCTOBER 10, 2017

Establishing yourself as the community bank is a process. Other insights are available covering topics such as donations, community drives, marketing and more. Moreover, the guest list paves the road for you to study the participants and devise ways to best sell them to your cause. Invent a hashtag for the event.

Community Bank 12

Community Bank Community social media Study 12

Social Assurance

OCTOBER 10, 2017

Establishing yourself as the community bank is a process. Other insights are available covering topics such as donations, community drives, marketing and more. Moreover, the guest list paves the road for you to study the participants and devise ways to best sell them to your cause. Invent a hashtag for the event.

Community Bank 12

Community Bank Community social media Study 12

Social Assurance

SEPTEMBER 10, 2021

As a marketer, you will often become the guardian of your brand. It will be your responsibility to level-set expectations and monitor brand messaging and consistency across your marketing channels and customer touchpoints. In an ideal world, updating all assets, digital, social, and physical environments would happen simultaneously.

Branding 15

Branding social media Case Study Study 15

NCR

MAY 26, 2016

Backbone of the economy, hallmark of innovation, true entrepreneurship, the face of free market capitalism—the clichés come tumbling out with speed and ease, at least in part because they’re completely true. Still, we can ask: Within this diverse market, what’s banking’s role? The market is vibrant and vital, and that’s good.

social media 53

social media Resources Innovation Course 53

Social Assurance

NOVEMBER 16, 2021

To leave your mark on your community, here are a few ways your brand can maximize its financial literacy program. As of November 2021, there are almost 11,000 FinTechs looking to claim a greater share of the financial marketing space. Pro Tip: Community partners provide a variety of resources to help you get started.

Branding 15

Branding Resources Community social media 15

Filene

FEBRUARY 25, 2016

This study looked at one financial literacy solution, piloted by the Filene Research Institute from the fall 2014 through the summer of 2015, called, “It’s a Money Thing,” a program developed by Tim McAlpine of Currency Marketing.

social media 28

social media Video Study Survey 28