Abrigo

OCTOBER 4, 2016

Optimizing that rate optimizes the throughput for the institution with a given amount of resources. The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy. For many smaller banks and credit unions, marketing is often put on the back burner.

Resources 236

Resources Marketing Strategies Strategy Community 236

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. Best of all, they can be easily inserted into your financial brand’s annual marketing plans. Here are a few ways this resource could play a role. Send Local Communications.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

PYMNTS

JANUARY 18, 2018

The regulatory pressures on banks is not only fierce, it’s also continually changing, forcing financial institutions (FIs) to invest vast resources to stay on top of evolving rules. But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies.

Regulation 156

Regulation Innovation Fintech Marketing 156

South State Correspondent

MAY 2, 2022

Add more resources, and you get more customers. Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. It is easy to understand.

social media 195

social media Management Marketing Resources 195

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. All marketing departments work hard to serve their internal customers.

Marketing 112

Marketing Groups Branding Strategy 112

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it!

Branding 15

Branding Marketing social media Marketing Strategies 15

NCR

MAY 24, 2017

It’s a big question for many businesses, and one that drives a lot of marketing strategies. As your business looks for ways to approach this challenge, consider this question: Are you taking full advantage of all resources at your disposal? Harnessing the power of data. Image: iStock/andresr.

Marketing 81

Marketing ATM Marketing Strategies Strategy 81

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 110

Analytics Resources Strategy Marketing Strategies 110

PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182

Strategy How To Retail Data 182

Ublocal

JUNE 5, 2023

Business plan and financial projections Small businesses applying for an SBA loan must have a business plan with information about their target market, competition, marketing strategies, and a clear understanding of how the loan will be used to help the business grow. Looking for additional resources for small business owners?

New Hampshire 98

New Hampshire Vermont Resources Taxes 98

Social Assurance

JANUARY 21, 2022

Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy. Post #2: Your financial brand could share a link to a resource you have. Example Graphic #2.

Data 31

Data Marketing Branding Examples 31

Bobsguide

APRIL 4, 2022

Finastra today announced the appointment of Lynne Biggar, a proven financial services and marketing leader, to its Board of Directors, effective March 2022. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc.

Branding 60

Branding Leadership Marketing Strategies Software 60

PYMNTS

MARCH 30, 2020

Digitization and automation in B2B customer outreach has enabled marketing and sales teams to elevate the volume of interactions with potential new clients — but in B2B sales, human interaction reigns. ” Trade shows, Good explained, often account for a significant portion of B2B vendors’ marketing budgets.

Strategy 171

Strategy Tools Marketing Marketing Strategies 171

PYMNTS

APRIL 5, 2018

In a press release , HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass.

Analytics 100

Analytics Marketing Strategies Branding US 100

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. FDX’s stated goal is to unify the financial sector around standardized data-sharing efforts given markets’ growing enthusiasm for open banking.

Data 293

Data Innovation Big Data Marketing Strategies 293

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

The Financial Brand

MAY 5, 2019

Time is running out for bank and credit union teams that haven't started investing time and resources in finding their digital marketing path. The post 4 Digital Challenges Financial Marketers Must Overcome Immediately appeared first on The Financial Brand.

Marketing 33

Marketing Resources Branding Marketing Strategies 33

South State Correspondent

JUNE 15, 2023

Resources are stretched, objectives become complex and a once-strong vision begins to blur. What is our (high-level) marketing strategy? The CEO can talk to everyone and communicate effectively daily. However, as a bank grows, communication gaps, unclear roles, and inefficient processes begin to creep in. What is our core Focus?

Operations 195

Operations System Tools Management 195

Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute. ”].

Community 60

Community Marketing Mobile US 60

PYMNTS

APRIL 20, 2018

In a press release, HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

PYMNTS

MARCH 8, 2016

FairFX is looking to grab a bigger piece of the corporate cross-border payments market and, on Monday (March 7), announced new support to help this cause. According to reports , FairFX Group secured nearly $7.5 million from investors to strengthen its operations.

Cards 100

Cards Marketing Strategies Strategy Resources 100

Abrigo

NOVEMBER 30, 2015

This response is not completely uncommon for accountants, since marketing, website design and development are not your core competencies. The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

FICO

MAY 17, 2023

As a company we have spent a tremendous amount of capital and resources, in building and developing what is going to be a platform that will power this vision. Which market trends matter – both in business and technology? Let’s take a look at some of the market trends that may resonate and be top of mind or perhaps a challenge.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

Long Lasting Ideas

JANUARY 19, 2015

Does your institution proactively provide your customers and prospective customers with an opportunity to find and read reviews and testimonials, on your web site, online and in other marketing materials? Bank Marketers: Get Proactive with Customer Testimonials. Pros and Cons of Reviews.

Marketing 40

Marketing social media Online Marketing Strategies 40

Insights on Business

JULY 23, 2018

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. They believe macro-economic factors, technological advances and market pressures will be the three biggest external influences over the next few years. Learn more about IBM Bank Banking & Financial Markets Technology here.

Innovation 96

Innovation Security Case Study Strategy 96

Long Lasting Ideas

AUGUST 7, 2014

In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications has changed the landscape. For your reference, here are links to resources to get started. 57 Social Media Policy Examples and Resources.

social media 69

social media Policies How To Handbook 69

The Financial Brand

DECEMBER 19, 2018

At the same time, there are hugely successful companies that are achieving extraordinary results with minimal resources. The post 5 Keys To The Transition From The Marketing Age To The Experience Age appeared first on The Financial Brand. For some, it’s not only about success in the future but a question of existence.

Marketing 26

Marketing Resources Branding Company 26

PYMNTS

JANUARY 29, 2020

But according to Pat MacKrell, president and CEO of New York-based small business lending firm Pursuit , the online alternative lending market has gotten good at hiding the true cost of financing from SMBs. One might think that once a borrower is presented with a 358 percent rate, they’d run – fast. ” Knowing Their Options.

Lending 136

Lending New York Online New Jersey 136

PYMNTS

MARCH 1, 2019

Socure provides cloud-based fraud prevention and identity verification functionality to its business customers, and said in its announcement it plans to use the funding to focus on sales, marketing, research and customer support team expansion. growth trajectory, particularly in the healthcare and public sectors. Contrast Security.

Security 189

Security Capital Analytics Software 189

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

Marketing 12

Marketing Conference Minneapolis Analytics 12

Social Assurance

OCTOBER 13, 2021

certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. Invest in YOUR marketing assets (not just Zuckerberg’s).

social media 15

social media Strategy Marketing Strategies Marketing 15

Your Full Potential

NOVEMBER 5, 2014

I am also proud to announce an additional resource for my clients and blog readers. So many organizations understand the importance of digital marketing. But many of those same organizations lack an effective digital marketing strategy. Generate Leads With Content Marketing. The links to the workshops are below.

New Jersey 35

New Jersey Houston Marketing Strategies Training 35

William Mills

MAY 26, 2016

It is the responsibility of the CEO to both lead and ensure a well-planned and aggressive sales and marketing campaign. That’s why these areas of the startup process need to be delegated to another type of professional ­— PR and marketing pros can help your startup grow through proper promotion, marketing strategies and tactics.

Strategy 41

Strategy Marketing Strategies Fintech Resources 41

William Mills

MAY 26, 2016

It is the responsibility of the CEO to both lead and ensure a well-planned and aggressive sales and marketing campaign. That’s why these areas of the startup process need to be delegated to another type of professional ­— PR and marketing pros can help your startup grow through proper promotion, marketing strategies and tactics.

Strategy 41

Strategy Marketing Strategies Fintech Resources 41