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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Building your growth plan: Key metrics to consider - Part 2

Abrigo

As discussed in a previous blog post, Part 1, one such metric is the loan application conversion rate, which measures the efficiency of the lending funnel. Optimizing that rate optimizes the throughput for the institution with a given amount of resources.

Resources 236
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

The regulatory pressures on banks is not only fierce, it’s also continually changing, forcing financial institutions (FIs) to invest vast resources to stay on top of evolving rules. But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies.

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Widening Borrower Protection’s Scope To SMBs

PYMNTS

As online lending platforms proliferate among the SMB borrowing community, however, experts warn that a lack of regulation means these companies rarely publicly reveal interest rates and fees. “We have seen small businesses destroyed by online lending.” “We have seen small businesses destroyed by online lending.”

Lending 136
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Navigating the Loan Landscape: A Guide to Small Business Financing

Ublocal

SBA loans offer a variety of benefits, such as more flexible lending terms, and they can be a gateway to obtaining conventional financing in the future. If you have questions about your SBA loan timeline, you can contact the Union Bank business lending team anytime during the application process.

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Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 103
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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications has changed the landscape. For your reference, here are links to resources to get started. 57 Social Media Policy Examples and Resources.