Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. It’s important to continue having the funding/resourcing debate. Just two pages of buzzkill. That’s lame content.

Analytics 128

Analytics Resources Strategy Marketing Strategies 128

PYMNTS

APRIL 5, 2018

In a press release , HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass.

Analytics 100

Analytics Marketing Strategies Branding US 100

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. Big data, it used to be called. The latest developments come from Mastercard.

Data 293

Data Innovation Big Data Marketing Strategies 293

PYMNTS

MAY 4, 2020

After all, his company has the resources and the consumer data to predict the scenarios that could present themselves post-pandemic. Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

APRIL 20, 2018

In a press release, HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

PYMNTS

MARCH 8, 2016

As well as representing a major endorsement of FairFX’s business model and success to date, this investment provides the necessary resources to execute our land-grab strategy in 2016 and beyond and push aggressively into the corporate card space,” said FairFX Chief Executive Officer Ian Strafford-Taylor in a statement.

Cards 100

Cards Marketing Strategies Strategy Resources 100

South State Correspondent

SEPTEMBER 20, 2022

It was agreed that too many lines of business, such as treasury management, commercial lending, and commercial deposits, are not utilizing their marketing departments enough, given the tremendous value of their products. What skills and resources do you need to achieve diversity? Get a companywide commitment to reach those goals.

Conference 195

Conference Marketing social media Data 195

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

Branding 60

Branding Leadership Marketing Strategies Software 60

Independent Banker

FEBRUARY 28, 2023

ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview. Understand the platform.

Marketing 91

Marketing social media Community Bank Video 91

Abrigo

NOVEMBER 30, 2015

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

PYMNTS

MARCH 30, 2020

Just as human interaction is key to connecting B2B buyers and sellers , it’s also important for the vendors themselves when they are interacting with outsourced service providers, including in their marketing strategies.

Strategy 171

Strategy Tools Marketing Marketing Strategies 171

PYMNTS

JANUARY 18, 2018

The regulatory pressures on banks is not only fierce, it’s also continually changing, forcing financial institutions (FIs) to invest vast resources to stay on top of evolving rules. But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies.

Regulation 156

Regulation Innovation Fintech Marketing 156

Long Lasting Ideas

AUGUST 7, 2014

Form a Committee – Social media is not just a marketing communications tool, and the policy needs to address several areas that should include representation from marketing, compliance, human resources and upper management. For your reference, here are links to resources to get started. IBM Social Computing Guidelines.

social media 69

social media Policies How To Handbook 69

PYMNTS

JANUARY 29, 2020

They rarely have the time or resources to aggregate their financial data and understand their current cash flow situation, let alone educate themselves on the complicated lexicon of the lending industry. “The SBA has not been as proactive as it should be in making it known to borrowers what it takes to get an SBA loan,” he said.

Lending 136

Lending New York Online New Jersey 136

FICO

MAY 17, 2023

As a company we have spent a tremendous amount of capital and resources, in building and developing what is going to be a platform that will power this vision. Stephanie joined FICO in 2014, recently serving as vice president of global sales operations helping advance FICO’s cloud-first, platform-enabled strategy.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

Insights on Business

JULY 23, 2018

CxOs recognize the demand for people with skills to manage new markets, new business models and new ways of engaging with customers and business partners. So, given this environment, what are the most likely go-to-market strategies that these CxOs will apply? They’re neither as focused nor as agile as Reinventors.

Innovation 96

Innovation Security Case Study Strategy 96

PYMNTS

MARCH 1, 2019

Based in San Francisco, Sapling provides companies with human resources technology that can integrate with existing systems, including payroll platforms. The company also plans to expand its engineering and customer success teams, strengthen its go-to-market strategy, and further develop its data platform, reports noted.

Security 189

Security Capital Analytics Software 189

Your Full Potential

NOVEMBER 5, 2014

I am also proud to announce an additional resource for my clients and blog readers. So many organizations understand the importance of digital marketing. But many of those same organizations lack an effective digital marketing strategy. Folks, you need to work with an expert to get this right.

New Jersey 35

New Jersey Houston Marketing Strategies Training 35

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer. Pro Tip: Looking for more resources on paid advertising?

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

Gonzobanker

OCTOBER 26, 2021

Whatever the good intentions of these new mandates, any new compliance orders require resources, change management, and an understanding of the unintended risks that could arise. Having an executive in charge of ESG integration and a combined strategy for mergers will be a small move with big impact.

Leadership 97

Leadership Compliance Strategy Branding 97

Cisco

MAY 25, 2021

To learn more about imi’s scalable enterprise-grade technology for mobile customer interactions, mobile-first capabilities for midsize or larger enterprises seeking to deploy a mobile-centric marketing strategy, reach out to Jeff Michaud at jeff.michaud@imimobile.com or visit [link].

Strategy 71

Strategy Mobile Study System 71

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something.

social media 15

social media Strategy Marketing Strategies Marketing 15

William Mills

MAY 26, 2016

That’s why these areas of the startup process need to be delegated to another type of professional ­— PR and marketing pros can help your startup grow through proper promotion, marketing strategies and tactics. The reality is that no solution is ever so great that it will sell itself.

Strategy 41

Strategy Marketing Strategies Fintech Resources 41

William Mills

MAY 26, 2016

That’s why these areas of the startup process need to be delegated to another type of professional ­— PR and marketing pros can help your startup grow through proper promotion, marketing strategies and tactics. The reality is that no solution is ever so great that it will sell itself.

Strategy 41

Strategy Marketing Strategies Fintech Resources 41

William Mills

MAY 5, 2016

A few of the deadly mistakes cited in the white paper include: underfunding the fintech startup; underestimating length of fintech sales cycles; not understanding the fintech customer markets; no relations with the bank core providers and poor fintech sales and marketing strategies. “It

Fintech 40

Fintech Atlanta Marketing Strategies Industry 40

Gonzobanker

JUNE 25, 2021

Understanding the resource investment (both up-front and ongoing) and return (incremental versus immediate payback) and starting with a narrow, well-defined scope will be critical to success. Customer Experience. The post GonzoBanker’s Post-Pandemic Customer Care Playbook appeared first on Gonzobanker.

Customer Experience 128

Customer Experience Fraud Policies Training 128

The Financial Brand

JULY 20, 2020

A brand portal with workflow approvals, creative templates, brand education and an automated disclaimer engine is a key marketing resource. The post How Top Financial Institutions Keep Their Teams On-Brand and Compliant appeared first on The Financial Brand.

Branding 32

Branding Resources Marketing Marketing Strategies 32

NCR

MARCH 1, 2016

Here’s what we do know: Social media and other inbound marketing strategies are now reported to generate 54% more leads than traditional paid marketing strategies. Those are just a couple of the reasons why a huge majority of marketers, no less than 83%, believe that social media is important to their business.

Conference 40

Conference social media Marketing Strategies Strategy 40

The Financial Brand

MAY 5, 2019

Time is running out for bank and credit union teams that haven't started investing time and resources in finding their digital marketing path. The post 4 Digital Challenges Financial Marketers Must Overcome Immediately appeared first on The Financial Brand.

Marketing 33

Marketing Resources Branding Marketing Strategies 33

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

Social Assurance

JANUARY 21, 2022

Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy. Post #2: Your financial brand could share a link to a resource you have. Example Graphic #2.

Data 31

Data Marketing Branding Examples 31

William Mills

AUGUST 30, 2018

SEO should always be kept in mind when adding to your content marketing strategy. In fact, our friends at Hubspot have some great resources to help you get started. . The post 5 (More) Ways FinTechs Can Benefit from Hosting a Podcast appeared first on Financial PR and Marketing Agency & Financial Public Relations.

Fintech 41

Fintech social media Branding Marketing Strategies 41

Gonzobanker

AUGUST 5, 2019

All marketing departments work hard to serve their internal customers. But the high-impact organizations have strong relationships with other support departments like finance, IT and human resources. Strategic use of technology and digital marketing.

Marketing 130

Marketing Groups Branding Strategy 130

The Financial Brand

DECEMBER 19, 2018

At the same time, there are hugely successful companies that are achieving extraordinary results with minimal resources. The post 5 Keys To The Transition From The Marketing Age To The Experience Age appeared first on The Financial Brand. For some, it’s not only about success in the future but a question of existence.

Marketing 31

Marketing Resources Branding Company 31

FICO

OCTOBER 31, 2016

However, those who are teaching predictive analytics often lack the resources to have their students apply the methodologies that they cover in class to real-life business problems. Others will be tasked with assessing that strategy, and with helping to make the go/no-go decision regarding its implementation.

Analytics 40

Analytics San Diego Analysis Course 40

Gonzobanker

MARCH 6, 2018

This adaptation includes using mobile and digital channels, not just to provide the capabilities clients need and expect, but also to shift time and resources to other channels with more growth opportunities. Digital: The New Must-Have.

Strategy 103

Strategy Marketing Mobile Trends 103

Long Lasting Ideas

JANUARY 19, 2015

Bank Marketers: Get Proactive with Customer Testimonials. Bank marketers can use testimonials as an approach to build a resource of positive stories from satisfied customers. bank marketing strategy community bank marketing consumer trust credit union marketing Nielsen bank research reviews testimonials'

Marketing 40

Marketing social media Online Marketing Strategies 40