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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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FICO World 23: Unleashing the Power of FICO Platform

FICO

FICO is on a mission to unlock the potential of Applied Intelligence and create a connected end-to-end customer experience. Which market trends matter – both in business and technology? Let’s take a look at some of the market trends that may resonate and be top of mind or perhaps a challenge. But which innovation?

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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The

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Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

“Magento continues to demonstrate clear leadership in eCommerce platform development, execution and expertise as we seek to eliminate operational friction and create the best possible omnichannel buying experience for our customers.”. The enhancements target SMBs and mid-market merchants. Europe, Mexico and Brazil. “Go-to-market

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Hyper-Personalization + Prescriptive Analytics for Customer Offers

FICO

Personalization can mean many things, such as inserting the name of the client/ consumer to individualize digital marketing. The question is: is that enough to deliver a pleasant customer experience? Understanding Customer Preferences and Needs with Marketing Optimization and Prescriptive Analytics.

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A new digital bank needs a new customer service experience

Insights on Business

They use the Bradesco infrastructure, but they operate in parallel. Next was born to complement Bradesco’s strategy. At IBM Think 2019, Henrique Albuquerque from Bradesco Research and Innovation offered insight into how Bradesco is transforming by focusing their entire business structure around the customer journey.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. What pain points keep CMOs up at night?

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