Perficient

JULY 22, 2020

I’m going to focus a few posts on strategy. As strategists like Harvard’s Michael Porter (no relation) have noted, strategy makes or breaks your company. They tend to get lost in the implementation of their business strategy and devolve too quickly into ineffectual tactical projects. Delays occur.

Strategy 322

Strategy Technology Marketing Strategies Marketing 322

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Independent Banker

DECEMBER 31, 2021

Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. Using Google search intent data to uncover consumers in a community bank’s market who are preparing for a major purchase, expanding their family or searching for a new home enables that bank to optimize its paid advertising so it gets results.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Bank Innovation

OCTOBER 11, 2019

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

Marketing Strategies 210

Marketing Strategies Strategy User Experience Marketing 210

The Financial Brand

NOVEMBER 30, 2023

This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand. Empathetic marketing can help them thrive together. This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand.

Marketing Strategies 32

Marketing Strategies Strategy How To Marketing 32

The Financial Brand

JUNE 8, 2023

This article Today’s Deposit Battles Demand Personalized Marketing Strategies appeared first on The Financial Brand. Winning the struggle for deposits demands better strategies than banking formerly used. Begin with better understanding of consumers.

Marketing Strategies 30

Marketing Strategies Strategy Marketing Branding 30

PYMNTS

MAY 4, 2017

In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. As we’ve reported over the past year, Staples has seen its CEO step down , the closing of 70 stores , and talks about a potential sale.

Marketing Strategies 100

Marketing Strategies Strategy Retail Marketing 100

The Emmerich Group

OCTOBER 28, 2021

That said, bank marketing strategies that are effective should help you get the job done—by creating the right strategies that define. The post Can’t Miss Bank Marketing Strategies Of A Post-PPP Economy appeared first on Roxanne Emmerich. It May Sound Hard. And It Probably Will Be. Continue Reading.

Marketing Strategies 52

Marketing Strategies Strategy Marketing 52

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? But, how do you execute an influencer marketing strategy successfully? This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand.

Marketing Strategies 28

Marketing Strategies Branding Strategy Marketing 28

The Financial Brand

JUNE 13, 2023

This article How to Get Comfortable with Generative AI in Your Marketing Strategy appeared first on The Financial Brand. Walk, crawl, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.

Marketing Strategies 34

Marketing Strategies Strategy How To Marketing 34

The Financial Brand

MAY 22, 2023

Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Here's how marketers can use these insights. This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand.

Marketing Strategies 32

Marketing Strategies Strategy Cards Marketing 32

ForwardBanker

SEPTEMBER 2, 2017

They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy? Some say digital is the only way to go. appeared first on Deluxe FI.

Marketing Strategies 42

Marketing Strategies Strategy Marketing Industry 42

Perficient

JANUARY 20, 2021

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Marketing Strategies 496

Marketing Strategies Strategy Regional Marketing 496

The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing Strategies 35

Marketing Strategies Strategy Marketing Banking Trends 35

The Financial Brand

JANUARY 19, 2021

The post 2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies appeared first on The Financial Brand. Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.

Marketing Strategies 42

Marketing Strategies Strategy Trends Marketing 42

ATM Marketplace

APRIL 4, 2019

Mark Bunney, director of market strategy at Ingenico, recently spoke with Mobile Payments Today editor David Jones about the current state of the global payments business and its likely future in world in flux.

Marketing Strategies 59

Marketing Strategies Strategy Marketing Payments 59

William Mills

SEPTEMBER 20, 2022

Although reports indicate that the U.S. produced 528,000 jobs in July , those paying attention to recent headlines are well aware that the economy is on the cusp of another recession. Inflation is at its highest peak in 40 years , and tightened rates from the Fed pose a threat as we look to 2023.

Marketing Strategies 73

Marketing Strategies Marketing Strategy Report 73

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 36

Marketing Strategies Strategy Marketing Banking Trends 36

The Financial Brand

FEBRUARY 16, 2020

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.

Marketing Strategies 40

Marketing Strategies Community Strategy Marketing 40

Perficient

AUGUST 14, 2023

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Ready for your Google Optimize sunset replacement? In today’s data-driven environment, the functionality of data experimentation tools is paramount.

Google 419

Google Tools Analytics Strategy 419

The Financial Brand

FEBRUARY 5, 2020

The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.

Marketing Strategies 32

Marketing Strategies Strategy Marketing Fintech 32

PYMNTS

MAY 4, 2020

Although there is no playbook, there are strategies and tactics that defined pre-pandemic retail and can perhaps contribute to saving post-pandemic retail. Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service.

Strategy 182

Strategy How To Retail Data 182

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

FEBRUARY 10, 2021

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

Digital Strategies 324

Digital Strategies Marketing Strategy Marketing Strategies 324

The Financial Brand

JUNE 15, 2020

The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.

Marketing Strategies 28

Marketing Strategies Strategy Marketing Video 28

William Mills

FEBRUARY 8, 2024

For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth. In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial.

Strategy 81

Strategy Fintech Financial Technology Innovation 81

The Financial Brand

NOVEMBER 24, 2019

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

Marketing Strategies 31

Marketing Strategies Trends Strategy Marketing 31

Matt Wilcox Pro

JULY 11, 2016

I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” You’ll find it in Volume 3, Number 4 (Winter 2015-16). I can tell you from [.]

social media 60

social media Marketing Strategies Strategy Marketing 60

The Financial Brand

FEBRUARY 5, 2019

Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand.

Marketing Strategies 31

Marketing Strategies Strategy Marketing Branding 31

Independent Banker

OCTOBER 1, 2021

Bolstered by a renewed interest in consumer protection initiatives by some legislators and some speculation of potential changes in regulations, the idea of a “no fee” overdraft solution as a marketing strategy might seem tempting. You don’t hear much about the consequences these new strategies pose for consumers.

Strategy 91

Strategy Marketing Strategies Policies Survey 91

Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Quantify the impact of marketing and sales campaigns.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

The Financial Brand

JANUARY 16, 2019

Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money. The post How Financial Institutions Should Shape Their Gen Z Marketing Strategy appeared first on The Financial Brand.

Marketing Strategies 31

Marketing Strategies Strategy Marketing Millennials 31

Payments Dive

MARCH 22, 2019

David Jones sits down with Mark Bunney, director of market strategy at Ingenico, to explore the global payments business and a world in flux

Marketing Strategies 223

Marketing Strategies Payments Strategy Marketing 223