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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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Staples Pivots Its Marketing Strategy Away From Retail

PYMNTS

For quite some time, office supplies retailer Staples has been struggling to stay afloat. In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. ” Staples’ chief marketing officer, Frank Bifulco, commented on this new approach.

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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

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Citcon: Payments Can Be The 'Digital Guide' For Retailers

PYMNTS

Chuck Huang, founder and CEO of Citcon , explores how the pandemic has prompted retailers to capitalize on the surge in demand for contactless, digital payments. "As Progressive retailers have paved the way for this with email collection at registers, enabling them to connect their customers’ behavior in-store with them online.

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Paid social media’s place in your marketing strategy

Independent Banker

Using Google search intent data to uncover consumers in a community bank’s market who are preparing for a major purchase, expanding their family or searching for a new home enables that bank to optimize its paid advertising so it gets results. Paid social represents one component of a digital marketing strategy.

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Google, DTC Retailers Form Advocacy Group

PYMNTS

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. It foresees a short-term evolution of retailing to an all-DTC world. The white paper also aims right at the Digital 3.0

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Virtual Reality Gains Traction In Retail

PYMNTS

Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. and Europe by 2022. Amazon VR Push.

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