Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.

Community 60

Community Marketing Mobile US 60

PYMNTS

AUGUST 31, 2016

And nothing is worse than a bad product launch or poorly planned marketing strategy. Just ask NBA superstar James Harden , who has been the subject of intense online ridicule this past week or so after images of his first-ever, Adidas-designed sneaker leaked online.

San Diego 100

San Diego Portland Wyoming Oregon 100

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. 65 percent of those online make purchases because of e-mail. *35 Cars and boats.

Meeting 40

Meeting Marketing social media Community Bank 40

Long Lasting Ideas

JANUARY 5, 2015

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth?

Marketing 40

Marketing Millennials Community Bank social media 40

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

Long Lasting Ideas

JANUARY 19, 2015

Easy access to information online has allowed consumers to search for their products and services using the web before actually visiting a “brick and mortar” location or even speaking to someone at the business. There is a 2 percent increase to take action from consumers who trust opinions posted online. Pros and Cons of Reviews.

Marketing 40

Marketing social media Online Marketing Strategies 40

PYMNTS

MAY 30, 2016

One of the most significant: the health and importance of small businesses and, in particular, the “mom-and-pop” shops that line the Main Streets and side streets of our local communities. Nearly 40 percent of SMBs surveyed had (or were in the process of) deployed EMV, with another third planning to do so in the next 12 months.

Trends 100

Trends Retail Fraud Mobile 100