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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? There are two main types of healthcare personas, each with different goals. UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. Any final words about healthcare UX personas?

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NEW DATA: 43M Consumers Are Holding Out On Mobile Banking Apps — How Banks Can Change Their Minds

PYMNTS

percent) who do not use mobile banking apps because they are dissatisfied with those apps’ user experience (UX). How can FIs improve their mobile banking apps’ UX shortcomings, and which features will go the farthest in encouraging more of their customers to download and use those apps for their everyday banking and payment needs?

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The Beauty of Simplicity: The Key to Accessible Web Design

Perficient

Whether it be a product, graphic, interaction, or even user experience and user interface (UX/UI), we see designs with too much visual information or functionality, leaving users distracted, confused, or even frustrated. We can see examples of this belief across design in all genres. What Does “Simple” Really Mean? While these P.O.U.R.

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POUR: Designing for Accessibility with Operable in Mind

Perficient

“POUR” has become mainstream lingo for the four main principles (Perceivable, Operable, Understand, and Robust) of web accessibility. Here is a brief breakdown of the five main areas comprising the Operable principle, and the WCAG 2.0 VoiceOver, Talkback, Narrator, NVDA, or JAWs), or mainly relying on a keyboard (i.e.

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Is UX The Mobile Wallet Whisperer?

PYMNTS

Some of the companies leading the omnicommerce charge recently concentrated their efforts on introducing innovative plans to expand both their consumer base and also bolster their payment offerings.

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FIs Most Underutilized Asset: Their Apps

PYMNTS

So what can financial institutions (FIs) do to improve their apps’ user experience (UX), and will making these changes help boost adoption and usage? Understanding why consumers are frustrated with their apps is one thing; Improving their UX is another.

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Get Ahead of Headings: How to Correctly Use Headings for Accessibility

Perficient

Heading tags are generally applied according to the level of importance with <H1> being your main title, and other headings falling in sequential order from <H2> to <H6>, based on the content of the page. Each of these tags comes with an ‘out-of-the-box’ style that determines the font size and weight of the heading.

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