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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? There are two main types of healthcare personas, each with different goals. UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. Any final words about healthcare UX personas?

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FIs Most Underutilized Asset: Their Apps

PYMNTS

So what can financial institutions (FIs) do to improve their apps’ user experience (UX), and will making these changes help boost adoption and usage? Understanding why consumers are frustrated with their apps is one thing; Improving their UX is another.

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The Mobile Banking and Payments Summit – Impressions from Day 2

Celent Banking

The day focused mostly on mobile wallets, with a few main points shared below: Mobile wallets have been challenged by industry barriers : The old rule of thumb with a payments scheme is that it needs to please three parties: the merchant, the bank, and the consumer. I was only able to attend the final day, but it didn’t disappoint.

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FinovateFall 2015: A Week in Tweets

Fintech Labs Insights

One of the main messages coming out of #finovatefall 2015 is fix #authentication – can #biometrics fix it? Superwallet from @finanteq a crowd pleaser with pizza delivery and #tinder shoutout #Finovate – seriously though, neat integrated UX. Hartmut Giesen (@hartmut_giesen) September 16, 2015.

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New Data: U.S. Consumers And The ‘Everyday App’

PYMNTS

Then, there are Bridge Millennials. Bridge Millennials are a unique group of consumers, comprised of individuals between 30 and 40 years of age who exhibit cultural characteristics of both Generation X and Millennials. Among the Bridge Millennials in our study, 37.8

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Bankrate found 83% of millennials don’t think they’ll ever retire: they simply “don’t think they’ll have the money” to do so.). In aggregate, they command $1.3 trillion in annual spending. in impressions.

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