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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

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With entry into China market, Paypal expands global ambitions

Bank Innovation

This week, PayPal expanded the scope of its global ambitions through a 70% equity stake in Chinese payments company Guofubao Information Technology, which is known as GoPay. Through it, PayPal acquired a license to operate in China and access to millions more customers.

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Why FIs Are Laser-Focused On Corporate Credit Innovation

PYMNTS

Innovation has been the name of the game for financial institutions (FIs) large and small in recent years. While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines.

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PSCU: Owner CUs Saw Rising Debit, Credit Sales Volumes Over The Holidays

PYMNTS

percent market rate that the National Retail Federation (NRF) had predicted, according to the release. PSCU found that holiday purchases took place much earlier in November compared to past years as merchants marketed “Black Friday” sales at the beginning of November to contend with market uncertainty amid the coronavirus.

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New Digital Experiences Keep Credit Unions Relevant – And Then Some

PYMNTS

Like their cousins in banking, credit unions (CUs) long enjoyed a relaxed pace of technological change. Consumers waited on financial institutions (FIs) to innovate in an odd relationship that put business needs before customers’ needs. It was all on their timetable. Not anymore. CUs Are Going Next-Gen.

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Amazon Wants Alexa To Track Medicine, Provide Health Data

PYMNTS

The paper reported market share for Alexa declined 40 percent in 2018. Prior to that it had 59 percent market share, noted The Wall Street Journal , citing data from Loup Ventures. We’re all still experimenting.” That’s not to say there isn’t some skepticism about how patient data will be protected on voice-activated speakers.

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