Branding Innovation Strategies Marketing Technology 
South State Correspondent
SEPTEMBER 20, 2022
Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.
Perficient
MARCH 8, 2023
Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.
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Bank Innovation
OCTOBER 10, 2019
The German financial services provider is advancing these plans through new product offerings, including cashierless checkout technology for retailers, a payments app for U.S. brands and retailers, and efforts to support China UnionPay‘s expansion to new markets.
Cisco
NOVEMBER 15, 2022
Before open banking, financial institutions would hold on to its customers data, so it was difficult for new, innovative financial services providers to break into the market since they couldn’t access the data. It is critical that a financial institution’s ecosystem supports its brand and products. Open banking happened.
PYMNTS
JULY 18, 2019
Depending on where you look, the chasm yawns wide when it comes to innovating with new technologies or features. In a PYMNTS interview with Karen Webster, Joe DeRosa, EVP of Global Sales at i2c , discussed the findings of the July 2019 Innovation Readiness Playbook , subtitled “Leveling the Playing Field for Different-Sized FIs.”
PYMNTS
APRIL 6, 2017
Considering all of the new technologies, changing consumer behaviors and innovation taking place across the retail sector, we have no way of knowing exactly what’s coming next. Retail is and will continue to be vastly accelerated by the pace of new technology as well as the changing consumer patterns,” Arghirescu said.
The Financial Brand
OCTOBER 18, 2020
From AI to 'no-code' app innovation to ways to deal with data proliferation, marketing technology is a 'when' and 'how,' not an 'if.'. The post 5 Martech Tools & Trends for Financial Institutions in 2021 appeared first on The Financial Brand.
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