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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Improving User Experience and Increasing Security through Sign in with Apple

Perficient

At Apple’s 2020 Worldwide Developer’s Conference, Apple debuted “Sign in with Apple”, a new feature that allows users to sign in to apps and websites that use this feature, using an Apple ID. This significantly improves the end-user experience by simplifying the sign in process. How Does It work?

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SIA, INFORM Team Up To Advance Digital Payments Authentication

PYMNTS

European tech firm SIA is forming a technological partnership with German software innovator INFORM to launch a digital service to speed up the authentication process for online payments across Europe.

Payments 165
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SIA, INFORM Team Up To Advance Digital Payments Authentication

PYMNTS

European tech firm SIA is forming a technological partnership with German software innovator INFORM to launch a digital service to speed up the authentication process for online payments across Europe.

Payments 130
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How Alternative Lending Technology Stays Flexible For SMBs

PYMNTS

While this partnership model remains popular, market volatility has once again created a need to connect more SMBs to capital as quickly and efficiently as possible. This market climate may have also opened up the doors to another wave of SMB lending competition between traditional and alternative players. Flexible Technology.

Lending 289
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Boston Market On Tapping AI To Combat Fraud And Meet Mobile Customers’ Needs

PYMNTS

The technology is also credited with helping them meet diners’ demands for seamless purchasing experiences as well as enabling them to battle fraud. . One restaurant that is working to incorporate AI into numerous parts of its operations is Boston Market , a Colorado-based fast-casual chain that has 330 locations in 37 states.

Boston 200
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Arming SMBs With T&E Tech That Flexes With The Market

PYMNTS

Everybody wants to know what the future of corporate travel will look like in a post-pandemic market. As the industry evolves, so must the technology that businesses use to book and pay for that travel. Will businesses continue to rely on video conferencing, or will they flock back to the airport for in-person meetings?

Marketing 208