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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Bank wire fraud – How social engineering and technology perpetrate fraud losses

Abrigo

Takeaway 1 Bank w ire transfer fraud is increasing due to technological advances today. Takeaway 3 Education and technology tools are our best defense against b ank wire transfer fraud in our institutions. While wire transfers offer speed and efficiency, they have always carried inherent risks. There are no accidental targets.

Fraud 195
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2020 Embrace the Moment Gala for Michigan Council of Women in Technology

Perficient

The Michigan Council of Women in Technology (MCWT) virtually presented the 12 th annual Embrace the Moment – MCWT Digital Signature Gala on Saturday, October 17, 2020. This event empowers female leaders in Michigan who change the world through technology. The Success of Embrace the Moment.

Michigan 493
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[Podcast] Customer Intelligence to Inform and Enhance eCommerce

Perficient

Enabling digital marketing [28:10]. How to enable insights and data analytics across the supply chain [18:14]. Using AI to automate the supply chain process [21:04]. Pricing strategy [25:25]. Startups and commerce [26:01]. Customers and data privacy [33:20]. . Get This Episode Where You Listen. And don’t forget to subscribe, rate and review!

Data 452
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Unique Challenges in the C&I Market Bridging the Gap from Attorneys to Tech

Speaker: Ren Hayhurst, Sr. Counsel and Executive Director

Immerse yourself in the world of C&I lending as we explore the unique challenges to the market. Learn how to bridge the gap between technology and attorneys to enhance operational efficiency. Don't miss this opportunity to stay ahead of the curve and make informed decisions. Check out the on-demand webinar!

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Amidst a Global Crisis, Cloud Technology Trends for 2021 Emerge

Perficient

The COVID-19 pandemic has challenged the economic and labor markets, impacting all businesses regardless of their size. Cloud technologies have changed the way that enterprises deploy and integrate services, saving time and resources, and allowing them to hyperscale their services. The Public Cloud Market Will Surge.

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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. HIPAA was created nearly 25 years ago.

Marketing 508
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How to Attract Multiple Generations to Open New Accounts and Apply for Loans

Understanding these attitudes and using them to inform marketing messages enables community banks, regional banks and credit unions to better serve their customers. This entertaining and informative eBook will help your financial institution uncover the best practices when it comes to appealing to mass audiences.