William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

Independent Banker

OCTOBER 14, 2014

We need to be where our customers are and focus on the information and discussions they care about. Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. After many discussions with my marketing firm—which has always led by example—I consented to start my Twitter journey.

social media 105

social media Leadership Community Community Bank 105

SWBC's LenderHub

SEPTEMBER 15, 2015

Social media is everywhere, and everyone is using it; it is a part of everyday life. According to Pew Research Center , 74% of adults use social media of some form. Documents, pictures, personal and business information, videos, and music are common forms shared on the various social media platforms.

social media 60

social media Video Trends Online 60

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 50

social media Company Online Report 50

Perficient

FEBRUARY 10, 2021

Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1. Make scheduling COVID-19 vaccination appointments an easier experience online and offline. Create a rollout plan that considers your older patients. How are you reaching them?

New York City 484

New York City social media Community System 484

William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

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PYMNTS

SEPTEMBER 9, 2020

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. Wenzel said repeated conversions come from the entire commerce journey.

Branding 220

Branding Online Retail social media 220

PYMNTS

SEPTEMBER 28, 2020

Saudi Arabia and the United Arab Emirates are attempting to square away increasing consumer use of online channels with their privacy and banking standards. Consumers and merchants themselves are expressing their own opinions on how their information should be stored or treated.

Online 151

Online Report Payments Regulation 151

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

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social media Online Groups Community 110

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. A significant part of contextual commerce is helping consumers find new products on Instagram and via other social media.

Branding 108

Branding Online social media Retail 108

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. Don’t forget to catch our webinar about the State of Social Media 2020. We’ll be going over changes for all social media platforms and new follower expectations. State of Social Media 2020.

social media 31

social media Trends Branding Video 31

Perficient

DECEMBER 4, 2020

In today’s world, information is considered our greatest weapon, and analytics is the forge that creates it. By understanding the different aspects of your data, you can find meaningful information that otherwise would be hidden. Are they arriving from email, social media, referral sites, paid or organic search, etc.?

Analytics 309

Analytics Google Tools social media 309

PYMNTS

DECEMBER 15, 2016

A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. Spending nearly $13 billion in the cosmetics industry, these shoppers do their research predominantly online and then take that knowledge to the stores to make their purchases. percent.

Millennials 100

Millennials Marketing social media Survey 100

Abrigo

JULY 13, 2023

A scam usually begins with online contact via social media or dating apps. Scammers build up a victim’s trust and gain access to their online account information, sometimes “fattening the pig” by soliciting more investment in cryptocurrency before “slaughtering the pig” and stealing the cryptocurrency.

Fraud 195

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Perficient

SEPTEMBER 29, 2020

And how can marketing build toward it? On the website, Gina finds a Health Bot that advises she try Urgent Care and shares the nearest location and online scheduling. She ignores the first one, but responds to later emails and schedules online. She books an appointment online. It’s the social media or TurboTax experience.

social media 294

social media System Retail Online 294

Perficient

SEPTEMBER 27, 2020

A simple rules-based chat bot can go a long way in satisfying customers who just need to inquire as to their order status or other straight-forward information. Being able to plan around information provided is preferred over being kept in the dark and hoping. Email (marketing and transactional). Social Media.

Branding 309

Branding DC social media Marketing 309

Perficient

NOVEMBER 19, 2020

If it’s more than 10 minutes for an online/website process or more than five minutes for a mobile process, the abandonment rate impacts account openings as much as 40%. How many clicks does it take to open an online account? What information is easily obtainable via social media, making it less useful for KYC and security purposes?

social media 309

social media Customer Experience Knowledge Base Mobile 309

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

AUGUST 10, 2018

At first glance, 2018 is shaping up to be a year that has brought meaningful consumer, regulatory and legislative backlash against lax online privacy. social media users are “very confident” that those platforms would protect users’ data, according to Pew — with 64 percent calling for more regulation of online advertisers.

Online 101

Online social media Baltimore Data 101

PYMNTS

JANUARY 29, 2021

Legislators in the European Union have informed Alphabet , Facebook , Apple and Amazon that they are open to delaying a potential hearing beyond Feb. The two proposals serve one purpose: to make sure that we, as users, have access to a wide choice of safe products and services online. 1, its initially scheduled date, Reuters reported.

social media 148

social media Apple Online Regulation 148

PYMNTS

AUGUST 20, 2019

According to Bloomberg , the EU authority said in a questionnaire released earlier this month that it has concerns that Libra could create “possible competition restrictions” on the information exchanged and the use of consumer data. Earlier this month, the Information Commissioner’s Office (ICO) in the U.K. lawmakers, led by Rep.

social media 177

social media Regulation cryptocurrency America 177

PYMNTS

APRIL 27, 2020

Banks do not always have the budgets or resources to craft cutting-edge online and mobile experiences, although they can no longer afford to put off digital transformations. The number of online banking customers is growing worldwide, and FIs’ consumers are coming to expect seamless digital experiences as a result.

Digital Banking 248

Digital Banking Tools social media Mobile 248

PYMNTS

AUGUST 23, 2018

Sure, the social media platform said it lost one million active users from Europe after the General Data Protection Regulation (GDPR) took effect on May 25, tightening privacy regulations and making it more difficult for online advertisers to target consumers. Don’t cry for Facebook. Too Much Uncertainty. Three major U.K.

Online 101

Online Mobile Google Regulation 101

Accenture

OCTOBER 3, 2017

The drive towards open banking gives them a direct line into a potentially lucrative market. And, crucially, it’s a market where they’re well placed to deliver the flexible, personalized experiences consumers demand. Trust in online platforms and social-media companies as providers of payments services is low.

social media 151

social media Millennials Online Fraud 151

PYMNTS

MAY 20, 2020

At 43 pages, the EU questionnaire is seeking information on topics such as the power of gatekeepers, online platforms’ liability for illegal or harmful content, gig workers and transparency around online advertising, the news service reported. .

Regulation 131

Regulation social media Google Survey 131

PYMNTS

JANUARY 13, 2017

Deep linking allows marketing agencies to run interactive, direct response ads on Snapchat whereby users can swipe, tap, etc., Along with these new ads, Snapchat is testing out an auto-fill feature that will allow users to fill out payment information automatically with the contact information they gave Snapchat when signing up.

social media 100

social media Regional Online Retail 100

PYMNTS

JANUARY 17, 2020

Buy now, pay later (BNPL) providers are currently enjoying heightened interest from businesses, consumers and merchant partners, leading to market growth and new funding for many industry startups. Some have become so popular that they even have fan pages on social media platforms.

Mobile 130

Mobile social media Retail Study 130

PYMNTS

AUGUST 24, 2020

The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. The news comes as a new Indian equalization measure came into existence in 2020 that puts a 2 percent tax on every digital transaction that foreign online shopping firms conduct.

social media 152

social media Data Apple Compliance 152

Independent Banker

OCTOBER 1, 2022

Each generation interacts, understands and uses technology differently, and fraudsters are triggering customers based on this understanding, says Glenn Fratangelo, director of product marketing and strategy at NICE Actimize based in Hoboken, N.J. Reports about fraud losses: Millennials vs. people 40+. Source: Federal Trade Commission, 2019.

Fraud 133

Fraud social media Millennials Examples 133

PYMNTS

AUGUST 17, 2017

Tencent, the Chinese mobile games and social media company, is gearing up to increase its investments in online payments, cloud services and artificial intelligence. The comments came as the Chinese company posted its best-ever quarterly results, thanks to smartphone games, online payments and advertising. billion yuan.

social media 101

social media Payments Samsung Online 101

PYMNTS

AUGUST 23, 2019

Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. In other markets, the rise of marketplaces is giving old organizations new perspective.

Millennials 165

Millennials Trends Meeting social media 165

PYMNTS

OCTOBER 17, 2016

Advertisers know that social media is a cost-effective way to reach potential customers they never could have reached before, and ever since Facebook introduced new targeting options, it became even easier for brands and advertisers to get their products directly in the face of the consumer. Facebook has more than 1.5

social media 100

social media How To Branding Examples 100

PYMNTS

MAY 19, 2017

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. But while more people opt for mobile and online channels than ever, traditional brick-and-mortar retail hasn’t vanished. from 1 percent to 20 percent.

social media 100

social media Branding Retail Online 100

Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

social media 15

social media Community Policies Branding 15

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. “So championships. That’s a lot of clutter.

social media 141

social media Branding Examples Marketing 141

PYMNTS

DECEMBER 17, 2019

The pilot program will spotlight ALROSA’s diamonds and offer a white-label application programming interface (API) for jewelry manufacturers and retailers in China that want to offer extensive information about the products. The Mini Program will help set brands apart in China’s luxury market. “We

blockchain 131

blockchain social media Video Retail 131