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The Importance of PIM for your B2B Marketplace Strategy

Perficient

PIM, as most of you readers might know, stands for product information management system. B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations.

Strategy 508
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4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

Chatbots can be programed to provide additional information around a specific car or help narrow a search based on the needs of the consumer. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Recall Information. Leasing Information.

Strategy 409
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The Matchmaker Is In: Bootler, the Kayak Of Online Food Delivery

PYMNTS

Founded in 2016, Bootler is an online marketplace modeled on the likes of travel aggregators Kayak.com and Trivago: it lets consumers compare delivery fees, times and services used by different restaurants all in one online location, and in real time. Bootler pursues an online-offline marketing strategy, said DiBenedetto.

Online 110
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Mobile vs. Desktop Usage In 2020

Perficient

users spend more time on sports, books and literature, and in online communities. Global users spend notably more time than Americans in online communities and on social networks and finance. Desktop is higher in food and drink, and desktop and mobile are tied for finance and online communities. Four Takeaway Recommendations.

Mobile 421
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Online Retailers, Here’s How To Avoid The Naughty List This Holiday Shopping Season

PYMNTS

And one exec from Merkle , the data-based marketing agency with over 100 prominent retail clients, believes retailers need to start planning their holiday shopping strategies now. The holiday shopping season also accounts for the largest percentage of online sales per year, which Gibson said rose to 8.7

Retail 100
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Make Targeting Easier With Venue Replay

Image Works Direct

Location-based targeting has become increasingly popular with marketers in the last few years. Whether you’re finding people while they’re online or sending them information offline, services like GeoFraming™ let you completely rethink your marketing strategy.

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Widening Borrower Protection’s Scope To SMBs

PYMNTS

Borrower protection initiatives have taken aim at predatory lenders, both online and brick-and-mortar, with legislators at the state and federal levels addressing concerns that include a lack of transparency and sky-high fees and interest rates. small businesses had sought a loan online, compared to just 19 percent that did so in 2017.

Lending 136