PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

FEBRUARY 2, 2021

The furniture industry, for example, can be especially difficult to migrate to online platforms. Samuel Hatcher , CEO of furniture firm Rustic Deco , said he had to consider this factor, as well as several others unique to the furniture industry, when launching the company’s new digital wholesale platform. A Hybrid Approach.

Marketing 170

Marketing Strategy Meeting Online 170

BankInovation

JULY 2, 2020

To stay ahead, savvy financial services brands are adopting innovative, data-centric marketing strategies to drive customer acquisition, retention and long-term loyalty. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar. Designate a control group.

Marketing 91

Marketing social media Video Community 91

Perficient

MARCH 23, 2021

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. We’ve broken it down into market segments, in both U.S. and global in the business and industry category is an interesting pattern—desktop usage in the U.S. and globally.

Mobile 421

Mobile Study Community Industry 421

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

Data 64

Data Marketing Marketing Strategies Meeting 64

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. I also hear she is amazing in Vegas, especially at the baccarat table, which means she will crush our industry trade shows.”.

New York 326

New York Marketing Strategies Customer Experience Maine 326

William Mills

MAY 13, 2022

The uncertainty over the past two years has changed how the financial services industry approaches events.

Marketing Strategies 80

Marketing Strategies Conference Industry Strategy 80

Perficient

JULY 22, 2020

In healthcare, we see this frequently but it’s a problem across all industries. They tend to get lost in the implementation of their business strategy and devolve too quickly into ineffectual tactical projects. It forms the start of a new approach for your organizations hiring, investment, and go to market activities.

Strategy 322

Strategy Technology Marketing Strategies Marketing 322

PYMNTS

JANUARY 5, 2018

Paul’s wealth of experience in planning for growth, resilience, cybersecurity, regulatory compliance, business operations and go-to market strategy will be of great value to BABB’s long-term vision,” said BABB Founder and CEO Rushd Averroes. “We BABB is also developing a mobile app.

blockchain 108

blockchain Industry Compliance Marketing Strategies 108

Long Lasting Ideas

MAY 17, 2018

Over the last few years, news coverage of the banking industry has not been warm and fuzzy –e.g. Continue reading Yes, bank marketers can learn something from reporters. at Bank Marketing Strategy + Ideas. I can hear the loud chuckles and scoffing and see the fire engine red faces already.

Marketing 40

Marketing Report Marketing Strategies Strategy 40

Long Lasting Ideas

APRIL 9, 2019

disruption in the financial services industry. Continue reading Bank Marketing. at Bank Marketing Strategy + Ideas. Banking is in the midst of a Sam Cooke moment, with technology and competition driving the train. This decade, without question, is the high-water mark for. I Know a Change is Gonna Come!

Marketing 40

Marketing Marketing Strategies Training Strategy 40

PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

Marketing 100

Marketing Survey Retail Data 100

PYMNTS

JANUARY 19, 2021

But we at Citcon believe it will also be marked as the year that prompted stunning innovation across industries. Omnichannel is no longer a buzz term but a survival requirement for the industry. This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online.

Retail 211

Retail Payments Online Marketing Strategies 211

Bobsguide

JULY 13, 2022

Diulus, a graduate of The Pennsylvania State University, has over 30 years’ experience in EFT, banking and Fintech industries. He has held a variety of sales and management positions for Mellon Network Services, Elan, Fiserv, FIS and other industry-leading companies. About NXTsoft.

Pennsylvania 88

Pennsylvania Denver Atlanta United States 88

PYMNTS

FEBRUARY 3, 2020

Business-to-business (B2B) IT firm Xenon arc is launching an enhanced eCommerce platform for small and medium-sized businesses (SMBs) to improve their user experience when tapping services for the materials industry, the firm announced on Tuesday (Feb. Xenon arc’s client list includes known brands in the materials industry.

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

The Financial Brand

JULY 1, 2018

The Guide to Financial Marketing provides the strategies, tactics and channel utilization shifts needed to succeed today and in the future. The post Banking Industry Not Prepared For New Era Of Marketing appeared first on The Financial Brand.

Industry 32

Industry Marketing Strategy Branding 32

PYMNTS

MAY 19, 2020

percent industry-wide year over year. According to market leader Quotient Technology , some retailers, as a result of COVID-19, have stopped accepting paper coupons altogether and have directed shoppers to their digital paperless coupon programs. “As Digital coupon redemption in March increased 56.5

Branding 239

Branding Retail Meeting National 239

Perficient

FEBRUARY 1, 2021

Sales and Marketing. While the industry is not there yet, we’ll one day get to the point where consumers can fully complete a car purchase online. It’s also important to note that while chatbots are key to seamless online experiences for customers, they need to be combined with a holistic marketing strategy to be most effective.

Strategy 409

Strategy Branding Online Marketing Strategies 409

Abrigo

OCTOBER 4, 2016

Probably the easiest way for institutions to bring in more applications is to set up an online loan application on their website that makes the process easier for applicants, potentially broadens the institution’s reach to new markets and can streamline the process so lenders can handle more applications in the same time.

Resources 236

Resources Marketing Strategies Strategy Community 236

PYMNTS

MAY 14, 2020

Travel companies are at a virtual standstill, and business across all industries is a far cry from what it used to be. Companies in the travel industry are in an especially precarious position, said Nanu, pointing to one Nium client, a company with 40 percent revenue growth pre-pandemic and whose business today is essentially “zero.”

Online 174

Online Industry Retail Strategy 174

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. The result, in some industries, has been a fragmented shopping experience.

Strategy 295

Strategy Online Payments Management 295

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. Content marketing has arrived!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

PYMNTS

FEBRUARY 21, 2019

Every industry has its nomenclature. While this might seem like a minor point to some, Thomas — whose company provides real-time risk decisioning solutions to FinTechs and traditional financial services institutions — said the differences between the terms will play an important role in the future of the industry.

Fintech 189

Fintech Financial Technology Technology Industry 189

PYMNTS

JANUARY 9, 2020

However, those gains were reduced as the market opened on news of the stores being shuttered. Sales in the industry dropped 1.8 Many industry observers foresee that department store operators will have to close more stores to become more profitable. 8) following a report that holiday sales numbers were higher than expected.

Marketing Strategies 101

Marketing Strategies Retail Operations Report 101

PYMNTS

AUGUST 12, 2020

For decades, the insurance industry is quite literally a lifeline for those affected by unfortunate events. It’s still too early to tell exactly how the current crisis will affect the small- to medium-sized business (SMB) insurance space long-term, particularly as the market expects several iterations of shutdowns and reopenings ahead.

Policies 229

Policies Marketing Strategies Industry Payments 229

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

PYMNTS

JULY 22, 2020

The DTC Collective , as the new group is called, says its purpose is to navigate industry-specific matters, including “the external forces that influence the trajectory of digital retail’s evolution.” What are now considered as perks or necessary adjustments to the shopping and marketing process (e.g.,

Google 150

Google Groups Retail New York City 150

PYMNTS

SEPTEMBER 13, 2016

Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix. CEO of Market Platform Dynamics. Alisdair Faulkner. Armen Najarian. Karen Webster.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

PYMNTS

MARCH 20, 2020

We know from previous downturns and recessions that the payment industry follows the overall market and consumer spend,” Mielke said, in describing overall trends. “So So if consumer spend is going down, the payment industry will feel that decline.” And at this moment, every industry is vulnerable. Some Advice.

Software 169

Software Examples Payments Industry 169

PYMNTS

NOVEMBER 13, 2020

Given that 90 percent of new car purchases and half of used car purchases are financed, it’s no surprise that the lifestyle changes and digital shift brought on by the pandemic have disrupted auto loans, that age-old corner of the vehicle industry. However, the industry hasn’t made it through the pandemic unscathed.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

OCTOBER 10, 2019

Tapping into the world of eSports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” said Adam Petrick, global director of brand and marketing at PUMA. Other companies, like Nike and Adidas , have similar deals. Champion and K-Swissesport sell eSport apparel and shoes as well.

Trends 101

Trends Capital Marketing Strategies Branding 101

PYMNTS

OCTOBER 6, 2016

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

social media 205

social media Survey Retail Online 205

Perficient

OCTOBER 7, 2020

As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms.

Tools 309

Tools Strategy Training Marketing Strategies 309

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 110

Analytics Resources Strategy Marketing Strategies 110

PYMNTS

NOVEMBER 30, 2020

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Longer term, however, the wearables industry’s rising trajectory remains solidly intact.

Google 183

Google Examples Innovation Apple 183

PYMNTS

AUGUST 6, 2019

The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMy spokesperson said.

Data 109

Data Marketing Strategies Software Online 109