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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

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5 Ways to Leverage Social Media as Part of Your 2020 Fintech Conference Strategy

William Mills

Social media participation has evolved to become a necessary aspect of a successful fintech conference strategy. After all, why limit the impact of your attendance to fellow attendees when you can potentially reach exponentially more people online?

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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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A Merchant’s How-To For Managing The Contactless Payments Surge And SCA Requirements

PYMNTS

The pandemic has drastically affected how consumers are shopping and paying for even routine purchases, and this in turn has altered how businesses are accepting their payments. The health crisis has brought about changes to this rule, however, and these may have long-term implications for payment standards and regulations.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

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Closing the Social Media Gap

William Mills

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. How Much is That Tweet Worth Again? Are major influencer’s interacting with your company online?

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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. I would say any time you’re faced with adversity, there are two ways to possibly respond.

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