Perficient

FEBRUARY 10, 2021

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. She specializes in digital experience, retail, and digital. Episode Guest Profile.

Digital Strategies 324

Digital Strategies Marketing Strategy Marketing Strategies 324

South State Correspondent

FEBRUARY 20, 2023

Understanding the competitive banking landscape helps community banks set proper pricing, respond to rival marketing, and compete more effectively. Further, the competition is not just another bank that might make a loan or take a deposit, but it could be a credit union, insurance company, retail store, or a fintech.

National 195

National Lending How To Community Bank 195

PYMNTS

NOVEMBER 16, 2020

Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. But a lot of them are not so great at the technology and understanding how to actually build pages and handle the front end as well as the back end of their business.

Retail 226

Retail Regional Branding Tools 226

PYMNTS

NOVEMBER 9, 2020

For retailers, it is a time of reexamination. Digital-first or digital-native retailers made it so. Retail’s own performance reflected that shift. The conversations in retail boardrooms and war rooms in November of 2021 will center on how to direct some of that pent-up demand their way. and Brazil.

Retail 295

Retail Online Branding Data 295

PYMNTS

JUNE 26, 2020

Iain McNicoll , VP of Americas/SMB for payments platform Payoneer , recently told PYMNTS that eCommerce’s market share has risen to 27 percent from just 16 percent when the pandemic began. McNicoll said the quick gains aren’t surprising, as physical retail stores essentially closed down worldwide for months.

Retail 318

Retail Online Capital ATM 318

PYMNTS

SEPTEMBER 3, 2020

Starting with the release of Apple Pay in 2014, there was a veritable rush of proprietary mobile wallets sent to market, a host of “. And in many places, for the first time, our retailers are open to it. And the answer is, “Yes, a bar code can give you a way to do that — and in a form that retailers already understand how to accept.”.

Mobile 289

Mobile Retail Apple Payments 289

PYMNTS

FEBRUARY 24, 2020

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

Retail 210

Retail Branding New York City Indiana 210

PYMNTS

MARCH 30, 2020

Consumers shopping in droves via eCommerce channels is hardly a piece of breaking news — for the better part of a decade, that has been obvious to anyone watching the retail space. They are, Fiserv Senior Vice President of Retail Solutions John Nicola told Karen Webster in a recent conversation — and in great numbers.

Retail 177

Retail social media Millennials Branding 177

PYMNTS

MAY 4, 2020

But particularly in the retail space, this phenomenon seems to be playing out. Retailers seem to be awaiting a government bailout that has been too slow in coming, or waiting to see what consumers will do as a slow reopening unfolds. Mall owners and big-box retailers especially can be more aggressive here.

Strategy 182

Strategy How To Retail Data 182

Perficient

OCTOBER 20, 2020

For example, our client, a leading fabric and craft retailer , was experiencing issues with extending its customer experience online and needed help improving inventory visibility within its supply chain and OM system.

System 324

System How To Customer Experience Meeting 324

PYMNTS

FEBRUARY 3, 2017

While online commerce has allowed eRetailers to source consumer data and to deliver targeted, personalized advertisements, physical retail has often lacked these capabilities. Los Angeles-based tech company Bridg is closing the loop for brick-and-mortar restaurants, and soon for retailers, by providing them with key consumer insights.

Retail 100

Retail Marketing Los Angeles social media 100

Independent Banker

FEBRUARY 28, 2022

These community bankers share how they collect positive reviews, and how to respond to negative ones. Your digital footprint outside of your own properties is increasingly how decisions are made,” says Rob Birgfeld, executive vice president and chief marketing officer for ICBA. How to respond to negative reviews.

How To 127

How To Community Bank Community Google 127

PYMNTS

JANUARY 25, 2021

The National Retail Federation ’s annual convention may have come and gone but the sentiments, strategies and lessons learned from facing nearly a year of pandemic-led changes by some of the world’s largest merchants are going nowhere fast — especially when it comes to their embrace of increased digitalization. Stores As Social Centers.

Community 269

Community Retail Strategy National 269

South State Correspondent

OCTOBER 4, 2022

By evoking these emotional dyads, bank marketers and product managers can target the customer’s actions. To create the customer wow factor, banks need to move their products, marketing, and touchpoints to the upper right. For example, digital account opening for retail and commercial is now a “Must-Have” product for banks.

How To 195

How To Customer Experience Examples social media 195

PYMNTS

JANUARY 21, 2020

And nowhere is that aphorism better illustrated over the last decade than with the statistic that more than 90 percent of all retail sales took place at brick and mortar stores. It gave retailers the illusion that digital was the retail cart driven by the physical store horse. The answer, she noted, is complex.

Retail 168

Retail Innovation Data New York 168

PYMNTS

JULY 16, 2020

All four companies — as well as other retailers — are fitting into the framework of a platform PYMNTS calls Digital 3.0 So far, retailers have done a decent job here. Companies like Kroger have published playbooks about how to achieve social distancing in stores. These efforts have met with varying degrees of success.

Retail 155

Retail Apple Examples Marketing Strategies 155

PYMNTS

MARCH 12, 2020

For retailers looking at stockouts, empty stores and the worst still to come, talk of recovery might seem premature. Evidence of how to weather the crisis – and what it might look like when it’s over – is starting to emerge. “All things must pass,” as George Harrison said. But a crisis shouldn’t go to waste.

Retail 131

Retail Resources America Software 131

PYMNTS

MARCH 11, 2020

The volatile, COVID-driven stock market has had a mixed effect on the retail IPO class of 2019. During the last week of February, Chewy fluctuated as investors seemed to momentarily view the stock as a sanctuary from the coronavirus-related issues affecting the broad market,” said The Motley Fool. after going down by $0.73

Retail 141

Retail Training Marketing Groups 141

PYMNTS

JANUARY 21, 2020

Don’t look now, but virtual reality and augmented reality are starting to make bigger gains in the retail world. Commerce operators such as Macy’s and Timberland , for instance, are showing how to use virtual reality-equipped smart mirrors for such tasks from product testing to checkout. billion via retail and marketing in 2022.

Retail 210

Retail Trends Washington Technology 210

Gonzobanker

SEPTEMBER 14, 2023

Ditto for retail customers. For example, Allo prompts users to flag and comment on their expenses, like Netflix, as well as asks someone to pick a value or values they want to focus on, i.e. B: Coastal Community Bank launched Coastal World , a virtual world designed to market the Everett, Wash., Well, guess what? Find one or two.

How To 109

How To New Hampshire Oklahoma Fintech 109

PYMNTS

JUNE 16, 2020

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. The retailer, which has over 300 retail locations throughout the U.S., The newest announcement comes on the heels of other digital initiatives.

Mobile 169

Mobile Marketing Marketing Automation Customer Experience 169

PYMNTS

SEPTEMBER 30, 2020

In today’s top retail news, Spiceology aims to shake up the D2C realm, and small and medium-sized businesses (SMBs) face decisions of how — or whether — to compete with Amazon’s October Prime Day event. 13 and 14 in this year of unpredictable and unprecedented retail happenings. Spiceology Shakes Up The D2C Status Quo.

Retail 189

Retail social media US Marketing 189

PYMNTS

MARCH 16, 2018

A lot of market data. A lot of brands are having a hard time keeping up with the pace of consumer changes,” StyleSage ’s Director of Marketing and Digital Strategy Elizabeth Shobert told PYMNTS in an interview. Historically, large retailers tend to move more slowly. Historically, large retailers tend to move more slowly.

Analytics 162

Analytics Branding Retail Trends 162

PYMNTS

DECEMBER 23, 2019

Online shopping has fundamentally changed the rules of how to gauge a company’s performance around the holidays. Analysts say they are now employing methods, such as subscribing to retailers’ emails, so they can monitor sales, doorbuster deals and promotions. By using cameras, retailers can track who’s buying what.

Retail 131

Retail social media Millennials Analytics 131

PYMNTS

NOVEMBER 5, 2019

In 2007 Kyle Vucko and Heikal Gani weren’t looking to disrupt the world of men’s fashion, change how people buy their custom-made clothing or to be lauded as creative force being one of “ new web’s most promising startups.” Two years ago, it also expanded its apparel offering from formal and business wear to everyday casual.

How To 101

How To Marketing Branding America 101

Bank Innovation

MARCH 7, 2019

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

Branding 170

Branding How To Marketing Digital Banking 170

PYMNTS

MARCH 12, 2020

In an interview with Karen Webster, David Weidner, senior director of Pelion Market Development at Arm , said that that data combined with machine learning (ML) is the key for retailers to build personalized shopping experiences across physical and online settings.

Retail 182

Retail Data Examples Online 182

PYMNTS

MARCH 30, 2020

California Consumer Privacy Act (CCPA), Washington Privacy Act (WPA) and other new privacy and online transaction standards are changing how businesses interact with consumers’ data in the U.S. retailer trade group, Retail Industry Leaders Association ( RILA ), told PYMNTS in a recent interview.

United States 131

United States Retail Customer Experience Data 131

PYMNTS

APRIL 10, 2020

Fruit Street – a virtual one-stop-shop specializing in digital diabetes diagnosis and treatment – has partnered with vegetarian meal kit purveyor Purple Carrot to add a retail angle to its health advisory service. Within our curriculum, we discuss how to eat well by incorporating more fruits and vegetables into daily life.

Retail 242

Retail Guidelines User Experience Branding 242

PYMNTS

JUNE 2, 2020

The forces closing in on retail have forced its various trade and advocacy groups to press their case in Washington. Unless this is fixed soon, the retail engine that supports one in four American jobs will have a hard time coming back to life,” a draft of the letter says. Among those forces: 2.1

Retail 131

Retail Groups Washington Survey 131

PYMNTS

NOVEMBER 30, 2020

The season isn’t so much revving up as already in full swing — and now the pressure is really on for retailers to switch up their holiday game plans as the clock is ticking and the pie is shrinking. So how to capture that remaining 45 percent? A Very Digital Shopping Season . percent to 25.7 percent to 10.9 This worked out to 5.5

How To 232

How To Google Online Cards 232

PYMNTS

JUNE 20, 2019

No, that doesn’t mean that PYMNTS takes sides in the struggle for retail supremacy, but only that we like to note when someone or some organization mounts a challenge to the eCommerce and logistical behemoth. Well, Verishop has officially launched , providing new evidence for how to take on Amazon. High-End Retail.

Retail 125

Retail Innovation Online Taxes 125

PYMNTS

OCTOBER 2, 2020

For the chief financial officers (CFOs) and treasurers of retailers working to meet the new face of customer demand, understanding how to ensure online shoppers have a positive payments experience while ensuring their own organizations preserve margins can be a tricky balance to strike.

Data 184

Data Management Retail Online 184

South State Correspondent

OCTOBER 12, 2023

Many parents have dealt with the issue of how to divide Halloween candy among siblings. This applies to candy or marketing for commercial loans in your market. How can a bank allocate and optimize its finite marketing and sales resources to get the loans it wants? It takes work.

Resources 195

Resources Strategy Capital Industry 195

PYMNTS

DECEMBER 11, 2019

The nearly universal need for medication and other remedies is driving retail innovation via the pharmacy sector — and that includes the area of customer experience. One of the keys of the commerce game these days is providing a deeper customer experience, and that holds true when it comes to healthcare retail. Delivery Programs.

Retail 132

Retail Innovation Houston Customer Experience 132

Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

Fintech 136

Fintech Marketing Community Bank Community 136

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. How to determine if your priorities or investments should change.

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Marketing Branding Data Industry 294