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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know.

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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. The trend comes at a time when brands are facing other changes on the social media site.

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Internal Marketing; Ensuring Service Quality in the Banking Industry

FluentBanking

“Service quality has a strong correlation with customer satisfaction, financial performance, manufacturing costs, customer retention, customer loyalty, and the success of a marketing strategy.” They always want to get the best financial benefits in terms of the market scenario. and Saif, I.” Spathis, C., Petridou, E.

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How the Pandemic Has Changed Holiday Season Shopping

Perficient

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. This taught us that the market could change rapidly and in unexpected ways.

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A new digital bank needs a new customer service experience

Insights on Business

They use the Bradesco infrastructure, but they operate in parallel. Next was born to complement Bradesco’s strategy. At IBM Think 2019, Henrique Albuquerque from Bradesco Research and Innovation offered insight into how Bradesco is transforming by focusing their entire business structure around the customer journey.

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Get These EOS Tools for Banking

South State Correspondent

In the last article, we covered the basics of EOS ( HERE ), the Entrepreneurial Operating System, and how some banks use it to improve productivity. EOS comprises a series of tools and concepts that guide leaders in managing and optimizing their operations. The process includes a marketing strategy.

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