Perficient

FEBRUARY 10, 2021

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. In Episode 3 of the What If? Click The Player To Listen to Episode 3 Now.

Digital Strategies 324

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

Marketing Strategies 496

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The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Marketing strategies have been somewhat shoddy during the pandemic.

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Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

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The Financial Brand

NOVEMBER 13, 2022

This article Top Marketing Challenges for 2023 and How to Overcome Them appeared first on The Financial Brand. Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.

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Long Lasting Ideas

JANUARY 9, 2020

Continue reading How to Create that Winning Culture. at Bank Marketing Strategy + Ideas. Couple that with a record. number of job openings – more than one opening for every unemployed person –. and you have a serious challenge for financial institutions in search of top.

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Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

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The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand.

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The Financial Brand

DECEMBER 6, 2022

This article How to Stretch Your 2023 Marketing Budget as Media Prices Rise appeared first on The Financial Brand. This outlook on TV, digital and print media costs will help you strategize, as you work on your marketing budget. Sticker shock on ad buys?

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Perficient

SEPTEMBER 9, 2020

For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Here is how to implement that change. The way you improve the buying journey is by understanding your customers, as well as how and why they interact with your business.

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The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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South State Correspondent

SEPTEMBER 6, 2023

In this article, we examine how behavioral deposit pricing works and how to use it to your bank’s advantage. Putting Behavioral Deposit Pricing into Action Bundling products and putting them in sets of three is a tried and trusted marketing strategy among banks.

Marketing 195

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FluentBanking

JULY 10, 2020

“Service quality has a strong correlation with customer satisfaction, financial performance, manufacturing costs, customer retention, customer loyalty, and the success of a marketing strategy.” They always want to get the best financial benefits in terms of the market scenario. and Saif, I.”

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Abrigo

OCTOBER 10, 2014

During last month’s webinar, How to Create and Implement a Marketing Plan in Your firm , speaker Bonnie Buol Ruszczyk, President of bbr marketing, discussed a number of tactics accountants can use to establish a marketing strategy for their firm. Accountant'

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Perficient

FEBRUARY 1, 2021

Sales and Marketing. The AI could advise not only on the recall information, but explain details on timing, next steps, and how to schedule an appointment for servicing. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day.

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Perficient

MARCH 23, 2021

We’ve broken it down into market segments, in both U.S. broken out by market category: This gives us a quick view into mobile-dominant market categories, such as news, food and drink, people and society, sports, beauty and fitness, shopping, and arts and entertainment. and global views. in every category. data views.

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The Financial Brand

OCTOBER 17, 2023

This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand. This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand.

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PYMNTS

DECEMBER 16, 2019

. “We’re excited for the addition of Valero to WEX’s commercial fuel card portfolio, and look forward to deepening the brand’s value in its core markets,” said WEX Senior Vice President of Global Partners Brian Fournier in a statement. ” Collaboration is an important part of WEX’s market strategy. .

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The Financial Brand

AUGUST 22, 2023

This article How to Turn Your Execs into Crack Media Spokespeople appeared first on The Financial Brand. This article How to Turn Your Execs into Crack Media Spokespeople appeared first on The Financial Brand. Even supposed 'naturals' need help to make the most of every podcast, TV appearance or article.

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The Financial Brand

MAY 29, 2019

Rarely a high priority, business marketing can yield big results. Practical advice for financial marketers to improve B2B performance. The post How to Elevate Bank Business Marketing to Starting Lineup appeared first on The Financial Brand.

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The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

AUGUST 6, 2023

This article How To Win Over the 45 Million Customers Most Banks Neglect appeared first on The Financial Brand. The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.

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The Financial Brand

APRIL 11, 2017

Having a slick website and fancy mobile app doesn't mean anything if your digital marketing strategy fails to capture consumers' attention early in their journey.

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PYMNTS

AUGUST 19, 2016

And one exec from Merkle , the data-based marketing agency with over 100 prominent retail clients, believes retailers need to start planning their holiday shopping strategies now. Back-to-school shopping season may be in full swing, but holiday shopping season will soon be on deck after that.

Retail 100

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PYMNTS

DECEMBER 23, 2020

It’s all about being pragmatic, Hondal said, through the use of old-school cause-based marketing that emotionally connects with and matters to consumers now more than ever. She said simple things like sending a “thank you for giving me your business” note is old-school marketing at its best — and it works. How To Proceed.

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PYMNTS

JULY 2, 2018

Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. The trend comes at a time when brands are facing other changes on the social media site.

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William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

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Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? How can you capture the attention of consumers?

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The Financial Brand

DECEMBER 1, 2021

Three steps can help financial marketers shift unprofitable accounts to the plus column. The post The Hard Truth About Unprofitable Bank Customers (and How to Change It) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Personalized offers at the right moment are key.

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Long Lasting Ideas

AUGUST 7, 2014

In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications has changed the landscape. A comprehensive policy can be created using the following steps: 1. use of disclaimers. Present to Board for Approval.

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Social Assurance

JANUARY 21, 2022

Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy. Show Customers How You Are a Trustworthy Partner. DataPrivacyDay2022.

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Insights on Business

FEBRUARY 13, 2019

Social-based marketing. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. –> Explore IBM Banking and Financial Markets Solutions. IBMFintech Twitter. IBMLive Twitter.

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PYMNTS

SEPTEMBER 13, 2016

– How to enable digital transformation and grow top-line revenue. Armen leads worldwide marketing strategy and execution for ThreatMetrix. Previously, he directed the go-to-market strategy for IBM’s $1B portfolio of 100+ SaaS solutions. CEO of Market Platform Dynamics. Presenters: . Alisdair Faulkner.

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