Perficient

FEBRUARY 10, 2021

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Apple | Spotify | Amazon | Google | Stitcher. In Episode 3 of the What If?

Digital Strategies 324

Digital Strategies Marketing Strategy Marketing Strategies 324

The Financial Brand

OCTOBER 14, 2020

The post Google Throws Digital Advertising Curveball at Financial Marketers appeared first on The Financial Brand. New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.

Google 42

Google Marketing Branding Marketing Strategies 42

The Financial Brand

JULY 13, 2021

Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy. The post Google Leaves Cookies on the Table: What Financial Marketers Must Know appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Google 36

Google Marketing Banking Trends Analysis 36

PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. The eCommerce retailer has over seven million shoppers tapping into its Assistant through Mozilla Firefox and Google Chrome, per data published via web browsers.

Comparison 109

Comparison Google Marketing Strategies Retail 109

The Financial Brand

MARCH 22, 2021

The post Google Blowing Up Online Ad Rules: What Financial Marketers Must Know appeared first on The Financial Brand. Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world uses.

Google 40

Google Online Marketing Branding 40

PYMNTS

SEPTEMBER 17, 2020

Not surprisingly, such large consumer spend has attracted big interest from the Googles, and Apples and Amazons of the world, looking to grab a slice of the growing revenue pie. The two companies are also pursuing different marketing strategies. For instance, Google last fall launched its game-streaming service Stadia.

Video 259

Video Apple Google social media 259

Perficient

MARCH 23, 2021

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. How can you use this data to inform your digital marketing strategy? Google’s Core Web Vitals algorithm goes live in May 2021. and globally.

Mobile 421

Mobile Study Community Industry 421

PYMNTS

OCTOBER 27, 2016

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. Shoppers today just aren’t what they used to be. Supershoppers live up to their name as the holiday season progresses.

Retail 100

Retail Google User Experience Mobile 100

PYMNTS

NOVEMBER 30, 2020

For example, the $1,500 Google Glass, launched in 2013, stands as a well-known example of early wearable tech that the public was simply not ready for either financially or fashion-wise. Or at least it’s amended marketing strategies.

Google 183

Google Examples Innovation Apple 183

Abrigo

OCTOBER 4, 2016

The good news is that, even for institutions that have limited resources to focus on marketing, there are some easy ways to get started that can quickly impact loan application rates. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

Resources 236

Resources Marketing Strategies Strategy Community 236

The Financial Brand

AUGUST 26, 2018

Is your institution invisible to Google? The post Master Local Search Now or You Might Disappear From Google appeared first on The Financial Brand. Or has it already vanished? Try this 5-minute search test now.

Google 27

Google Branding Marketing Strategies Marketing 27

Long Lasting Ideas

MARCH 5, 2018

In recent posts, we’ve (figuratively) pulled up a chair to discuss the way the financial services industry is changing, as technology opens the door for non-traditional players like Wal-Mart, Google, Apple and others to join the banking marketplace. at Bank Marketing Strategy + Ideas.

Marketing Strategies 45

Marketing Strategies Apple Google Strategy 45

Long Lasting Ideas

MAY 2, 2014

This means claiming your page on Google Plus Local (because it’s Google), adding Google maps to your web site, and submitting your web site to location based web sites such as Foursquare. Are you playing by Google’s rules? Google+ has a larger male presence while Pinterest has a larger female presence.

social media 76

social media Marketing Google Marketing Strategies 76

Long Lasting Ideas

MARCH 28, 2016

Today, even people who have bank accounts are starting to use PayPal, Google Wallet, or Apple Pay to make their purchases and commercial accounts are finding alternate forms of financing.

Training 40

Training Marketing Strategies Apple Google 40

The Financial Brand

FEBRUARY 15, 2023

This article Explainer: What Bankers Should Know About Google’s Helpful Content Update appeared first on The Financial Brand. How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.

Google 35

Google Course Branding Marketing Strategies 35

Independent Banker

OCTOBER 31, 2021

Without any data to act as feedback for your marketing initiatives, cranking out campaigns can feel like screaming into the void. When you look at your website, it doesn’t matter if you have millions of page views,” says Michael Marriott, ICBA director of digital marketing strategy. Take advantage of free analytics tools.

Marketing 91

Marketing social media Video Community 91

PYMNTS

NOVEMBER 26, 2019

The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. The company got its start marketing in the blogging world, but its biggest marketing tool came when it needed to drop its acquisition costs in 2017.

Community 161

Community United States Groups Exercises 161

PYMNTS

JULY 23, 2019

Shopify powers the site, which offers express checkout options such as PayPal and Google Pay. In terms of marketing, Lam says it puts “an emphasis on creating valuable content” as well as engaging well with its audience. It also has an email marketing strategy and does festivals to gain brand recognition. The Marketing.

Branding 140

Branding Comparison Community Marketing 140

The Financial Brand

MAY 22, 2017

Here's how community banks and credit unions can “localize” their digital marketing strategy with geo-targeted Google AdWords campaigns.

Marketing 21

Marketing Marketing Strategies Community Bank Google 21

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

PYMNTS

MARCH 1, 2017

This means that marketers can move more quickly to execute effective campaigns in a number of different channels armed with the data the e-commerce marketing platform provides — anywhere from direct mail to SMS, email to in-app messaging, Hale said. “It

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

JUNE 4, 2019

However, shoppers who opt for the a la carte offering can also use Apple Pay, Google Pay or PayPal as payment methods as well. The reason is that much of the company’s go-to-market strategy is around the concept of having other people talk about it. For payments, consumers can buy the refill plan with a credit or debit card.

Strategy 148

Strategy Marketing Strategies Branding Company 148

The Financial Brand

AUGUST 10, 2020

Google, Amazon, Apple and rapidly evolving digital innovation will shift what financial products look like and what bank marketers do. The post The Future of Banking: Tomorrow Will Be Radically Different appeared first on The Financial Brand.

Google 43

Google Apple Innovation Branding 43

The Financial Brand

SEPTEMBER 16, 2020

Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices. The post Google’s Vision for the Future of Bank Marketing, AI, Data and Brand appeared first on The Financial Brand.

Branding 43

Branding Marketing Data Google 43

PYMNTS

MARCH 29, 2018

They’ve been successful in that they have enough users, that we’re able to target users through those two mediums,” Payne said, adding that he has used Twitter and Google AdWords as well. Payne finds those two platforms to be the most successful social media mediums because of their reach. The Road Ahead.

Retail 104

Retail social media Mobile Marketing Strategies 104

The Financial Brand

AUGUST 15, 2016

When consumers look for banking products, they turn to Google. A strong local search marketing strategy ensures results for your brand appear at the top of the list.

Marketing 12

Marketing Marketing Strategies Google Strategy 12

Cisco

MAY 25, 2021

The good news is all of this can be done irrespective of whether your collaboration platform is Microsoft Teams, Google, or even Zoom. No matter where the users are, the company can send alerts or well-being information to the screens of all Cisco systems, ensuring constant visibility.

Strategy 71

Strategy Mobile Study System 71

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. Take advantage of our FREE Google Analytics Reviews. Invest in it.

social media 15

social media Strategy Marketing Strategies Marketing 15

NCR

MAY 16, 2016

How do you ensure your website appears at the top of the search-engine results page (SERP) of Google, Bing, and Yahoo? A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. Google loves images; never forget that. Keep your URLs short. Social Media.

Strategy 53

Strategy social media Google CA 53

PYMNTS

MARCH 5, 2016

And here’s an interesting factoid: The Top 6 mobile apps are owned by Facebook or Google — the two-company duo that would own the entire Top 10 were it not for Pandora (#7) and Apple Music (#10). And, it turns out, the same few apps are attracting the vast, vast majority of the eyeballs on smartphones.

Mobile 100

Mobile Apple Study Google 100

Gonzobanker

JUNE 25, 2021

banking consumers say they would be more comfortable with their financial institutions having access to their personal data than a big tech company such as Amazon, Apple, or Google. In a recent NCR survey conducted by The Harris Poll, 86% of U.S. Banks have long carried the critical burden of trust for consumers.

Customer Experience 105

Customer Experience Fraud Policies Training 105

The Financial Brand

JUNE 6, 2021

Google ranks third-party review sites ahead of individual banking sites. Knowing how to work with these sites is a digital marketing must. The post How Financial Marketers Can Work With Motley Fool’s Comparison Tool appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Comparison 21

Comparison Tools Marketing Banking Trends 21

William Mills

AUGUST 30, 2018

SEO should always be kept in mind when adding to your content marketing strategy. While podcasts aren’t as beneficial to SEO as written content (because they’re not as searchable), they still provide more ways for Google to find your website. SEO Benefits.

Fintech 41

Fintech social media Branding Marketing Strategies 41

The Financial Brand

DECEMBER 9, 2019

Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and Facebook. The post 6 Marketing Myths Banks and Credit Unions Should Definitely Rethink appeared first on The Financial Brand.

Marketing 25

Marketing Video Google Branding 25

Gonzobanker

JULY 27, 2022

Platforms like PayPal, Square, Apple and Google know more about their customers than most banks could dream of knowing. An embedded fintech strategy won’t put banks on par with those platforms, but it will help expand the scope of the financial relationship they have with customers. 2) Competition.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

Social Assurance

JANUARY 12, 2021

A number of tech companies, including Facebook, Google and Amazon, have all taken actions against users and platforms in the past week after political events. How do these actions affect the strategies and tactics for digital marketers? Digital Marketing Strategies Must Cross Platforms.

Marketing 15

Marketing Strategy Branding Marketing Strategies 15

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Google helped turn this around by introducing the link as a ranking factor.

Marketing 309

Marketing Study Video Phoenix 309