PYMNTS

JULY 22, 2020

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. 2) The ongoing elimination of third-party cookies by companies like Mozilla’s Firefox, Apple, and soon, Google.

Google 150

Google Groups Retail New York City 150

PYMNTS

AUGUST 27, 2019

Google lost its second-place spot in smart speaker sales to Chinese tech company Baidu , whose only market is China, according to reports on Monday (Aug. Amazon remains number one, according to market research by Canalys. Google and Amazon were always in the top two spots. million units shipped; Google sold 4.3

Google 108

Google Marketing Strategies Branding Marketing 108

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

The Financial Brand

OCTOBER 14, 2020

The post Google Throws Digital Advertising Curveball at Financial Marketers appeared first on The Financial Brand. New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.

Google 42

Google Marketing Branding Marketing Strategies 42

The Financial Brand

JULY 13, 2021

Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy. The post Google Leaves Cookies on the Table: What Financial Marketers Must Know appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Google 36

Google Marketing Banking Trends Analysis 36

The Financial Brand

MARCH 22, 2021

The post Google Blowing Up Online Ad Rules: What Financial Marketers Must Know appeared first on The Financial Brand. Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world uses.

Google 41

Google Online Marketing Branding 41

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100

Marketing Data Innovation Retail 100

Perficient

MARCH 23, 2021

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. We’ve broken it down into market segments, in both U.S. The following chart shows time-on-site stats by market category across different U.S. and globally. and global views.

Mobile 421

Mobile Study Community Industry 421

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Are you playing by Google’s rules? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media. Do you have a plan?

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. The eCommerce retailer has over seven million shoppers tapping into its Assistant through Mozilla Firefox and Google Chrome, per data published via web browsers.

Comparison 109

Comparison Google Marketing Strategies Retail 109

Abrigo

OCTOBER 4, 2016

Probably the easiest way for institutions to bring in more applications is to set up an online loan application on their website that makes the process easier for applicants, potentially broadens the institution’s reach to new markets and can streamline the process so lenders can handle more applications in the same time.

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Resources Marketing Strategies Strategy Community 236

PYMNTS

SEPTEMBER 17, 2020

That’s a holiday tradition that pops up every seven or so years when Microsoft and Sony release their Xbox and PlayStation systems’ latest editions, then spend the holiday season slugging it out for dominance in the video-gaming market. Gaming market researcher Newzoo recently estimated that 2.7 New Combatants Are Entering The Fray .

Video 259

Video Apple Google social media 259

PYMNTS

NOVEMBER 30, 2020

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Or at least it’s amended marketing strategies.

Google 183

Google Examples Innovation Apple 183

The Financial Brand

SEPTEMBER 16, 2020

Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices. The post Google’s Vision for the Future of Bank Marketing, AI, Data and Brand appeared first on The Financial Brand.

Branding 43

Branding Marketing Data Google 43

The Financial Brand

MAY 22, 2017

Here's how community banks and credit unions can “localize” their digital marketing strategy with geo-targeted Google AdWords campaigns.

Marketing 25

Marketing Marketing Strategies Community Bank Google 25

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it!

Branding 15

Branding Marketing social media Marketing Strategies 15

PYMNTS

OCTOBER 27, 2016

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. Shoppers today just aren’t what they used to be. Supershoppers live up to their name as the holiday season progresses.

Retail 100

Retail Google User Experience Mobile 100

PYMNTS

NOVEMBER 26, 2019

The company’s largest target market is the 12-and-under age group. The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. That, Laine says, has proven to be the best marketing channel as of today.

Community 161

Community United States Groups Exercises 161

The Financial Brand

JUNE 6, 2021

Google ranks third-party review sites ahead of individual banking sites. Knowing how to work with these sites is a digital marketing must. The post How Financial Marketers Can Work With Motley Fool’s Comparison Tool appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Comparison 23

Comparison Tools Marketing Banking Trends 23

PYMNTS

JULY 23, 2019

Shopify powers the site, which offers express checkout options such as PayPal and Google Pay. The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. In terms of marketing, Lam says it puts “an emphasis on creating valuable content” as well as engaging well with its audience.

Branding 140

Branding Comparison Community Marketing 140

Long Lasting Ideas

MARCH 5, 2018

In recent posts, we’ve (figuratively) pulled up a chair to discuss the way the financial services industry is changing, as technology opens the door for non-traditional players like Wal-Mart, Google, Apple and others to join the banking marketplace. at Bank Marketing Strategy + Ideas.

Marketing Strategies 45

Marketing Strategies Apple Google Strategy 45

The Financial Brand

DECEMBER 9, 2019

Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and Facebook. The post 6 Marketing Myths Banks and Credit Unions Should Definitely Rethink appeared first on The Financial Brand.

Marketing 28

Marketing Video Google Branding 28

Long Lasting Ideas

MARCH 28, 2016

Today, even people who have bank accounts are starting to use PayPal, Google Wallet, or Apple Pay to make their purchases and commercial accounts are finding alternate forms of financing.

Training 40

Training Marketing Strategies Apple Google 40

The Financial Brand

AUGUST 26, 2018

Is your institution invisible to Google? The post Master Local Search Now or You Might Disappear From Google appeared first on The Financial Brand. Or has it already vanished? Try this 5-minute search test now.

Google 28

Google Branding Marketing Strategies Marketing 28

Long Lasting Ideas

JANUARY 5, 2015

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Conservative bankers might dismiss social media. Read more: [link].

Marketing 40

Marketing Millennials Community Bank social media 40

Social Assurance

JANUARY 12, 2021

Digital marketers need to know not only the ins-and-outs of new platforms and trends, but also how to navigate the uncertain and mercurial social waters. A number of tech companies, including Facebook, Google and Amazon, have all taken actions against users and platforms in the past week after political events.

Marketing 15

Marketing Strategy Branding Marketing Strategies 15

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

Long Lasting Ideas

JANUARY 19, 2015

Does your institution proactively provide your customers and prospective customers with an opportunity to find and read reviews and testimonials, on your web site, online and in other marketing materials? Bank Marketers: Get Proactive with Customer Testimonials. Pros and Cons of Reviews.

Marketing 40

Marketing social media Online Marketing Strategies 40

The Financial Brand

AUGUST 10, 2020

Google, Amazon, Apple and rapidly evolving digital innovation will shift what financial products look like and what bank marketers do. The post The Future of Banking: Tomorrow Will Be Radically Different appeared first on The Financial Brand.

Google 43

Google Apple Innovation Branding 43

South State Correspondent

JUNE 22, 2023

However, an EOS strategic planning session differs in several ways: The planning process is built around the Vision/Traction Organizer (V/TO), a two-page updated business plan for the bank (A Google Doc template can be found HERE ). The process includes a marketing strategy. The process forces the prioritization of initiatives.

Tools 195

Tools Meeting Leadership Management 195

The Financial Brand

AUGUST 15, 2016

When consumers look for banking products, they turn to Google. A strong local search marketing strategy ensures results for your brand appear at the top of the list.

Marketing 12

Marketing Marketing Strategies Google Strategy 12

The Financial Brand

FEBRUARY 15, 2023

This article Explainer: What Bankers Should Know About Google’s Helpful Content Update appeared first on The Financial Brand. How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.

Google 35

Google Course Branding Marketing Strategies 35

Gonzobanker

JULY 27, 2022

Strategies focused on physical attraction (marketing) and distribution – where branches serve as customer attractors and points of service and delivery – are increasingly “invalid,” requiring banks to “upgrade to the latest version of the protocol,” i.e., digital marketing and distribution. Where does it sell/deliver?

Strategy 88

Strategy Customer Experience Fintech blockchain 88

PYMNTS

MARCH 29, 2018

They’ve been successful in that they have enough users, that we’re able to target users through those two mediums,” Payne said, adding that he has used Twitter and Google AdWords as well. market for the foreseeable future. Payne finds those two platforms to be the most successful social media mediums because of their reach.

Retail 104

Retail social media Mobile Marketing Strategies 104

PYMNTS

JUNE 4, 2019

However, shoppers who opt for the a la carte offering can also use Apple Pay, Google Pay or PayPal as payment methods as well. The reason is that much of the company’s go-to-market strategy is around the concept of having other people talk about it. For payments, consumers can buy the refill plan with a credit or debit card.

Strategy 148

Strategy Marketing Strategies Branding Company 148

Social Assurance

OCTOBER 13, 2021

certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. Invest in YOUR marketing assets (not just Zuckerberg’s).

social media 15

social media Strategy Marketing Strategies Marketing 15

The Financial Brand

OCTOBER 17, 2018

The rise of digital and data is killing the traditional marketing funnel and sending hallowed advertising strategies to the graveyard. The post JPMorgan Chase CMO Says You Can Kiss Traditional Marketing Goodbye appeared first on The Financial Brand.

Marketing 29

Marketing Strategy Branding Data 29