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YouTube Continues to Dominate the Video Results in Google

Perficient

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. An analysis of how the two algorithms differ.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

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Top 10 Marketing Questions for Bank Marketers in a Social World

Long Lasting Ideas

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? Are you playing by Google’s rules? Are you using social media strategically?

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Is This The Last Year For The Xbox/PlayStation Console Wars?

PYMNTS

Tech specs will be held up head to head, game catalogs will be scrutinized and compared and fans of one system or the other will insult each other on social media. The two companies are also pursuing different marketing strategies. For instance, Google last fall launched its game-streaming service Stadia.

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Brick-And-Mortar Retailers Can Reach Consumers With Geo-Aware Deals

PYMNTS

To promote the deals, Skout Deals uses social media platforms such as Facebook and Instagram for most of its social media advertising. Payne finds those two platforms to be the most successful social media mediums because of their reach. The Road Ahead.

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FinovateSpring 2017 Live Blog – Day 1

William Mills

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.