Will Exercise Junkies ‘Save’ The Smartwatch?
JULY 19, 2016
In fact, the smartwatch industry remains very much a niche and specialized market, one that Apple and other brands and retailers have not done a very good job capitalizing on or monetizing so far. To put things in perspective, Juniper Research released a market study in January of this year stating that the Apple Watch had claimed 52 percent of the smartwatch market in 2015. And Apple is now the market leader in smartwatches.