Events Financial Technology Marketing Strategies Online 
William Mills
APRIL 26, 2017
He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.
William Mills
SEPTEMBER 25, 2018
Tinkoff Bank’s “Stories” feature delivers best targeted offers and increases transactional activity and financial awareness for customers. Largest independent purely online bank in the world. The mobile app contains targeted offers, lifestyle guidance, financial education, and information on functions and services.
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William Mills
APRIL 27, 2017
Omnichannel campaigns online. From their web site: We create, design and develop innovative applications, combining talent and technology to achieve high impact creative solutions for our clients’ needs. Showing how a banker could build an online offer in real time. As a HubSpot certified specialist, K.T.
William Mills
MAY 10, 2016
Qumrum allows banks to actually document customer interactions online. We enable FIs to record everything that goes on with the customers transactions on mobile, online, social and let the FI validate interactions on that site. Empyr helps to connect online and offline businesses. 11 hours a day online. Jon Carder (CEO).
William Mills
MAY 11, 2016
Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. Race Data brought bank client on stage who is thrilled with the product, he also states that the technology gives context to bank call center employees as well. What’s the market strategy?
William Mills
MAY 11, 2016
Showing IOS App “End Financial Stress” and telling the story of a typical American household and their short-term financial challenges. Do no go online and get another online loan. Employer has new benefit; PayActiv” Two of three families are living under extreme financial distress. Delta CU approved her mortgage.
William Mills
SEPTEMBER 12, 2017
Clearly, cybersecurity is a huge recurring theme at this event and is even more timely in light of recent events. Its an add on to existing online banking. It looks like they are popular in Poland, but I haven’t yet found a bank in North America that uses their technology. Envestnet|Yodlee.
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