The Financial Brand

MAY 2, 2021

First-party internal data can help banks and credit unions differentiate their brands and multiply their revenues. The post Internal Data Provides Key to Improved Customer Experiences appeared first on The Financial Brand.

Customer Experience 38

Customer Experience Data Branding Marketing Strategies 38

Perficient

SEPTEMBER 9, 2020

Digital commerce means looking at your business holistically to determine what you should change and address to benefit your customers. For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Do you really know and understand your customers?

Resources 340

Resources System Marketing Strategies Strategy 340

The Financial Brand

MAY 31, 2021

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

Customer Experience 42

Customer Experience Branding Data Marketing 42

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 31

Data Marketing Branding Technology 31

PYMNTS

JUNE 5, 2020

Financial Institutions (FIs) that adopt open banking allow third parties like FinTechs to integrate with their application programming interfaces (APIs) to provide personalized financial management and payment apps that draw on bank customers’ data. Why AML Checks Are Never Over. How To Quickly Fight KYC Fraud.

Security 174

Security Fintech Data Fraud 174

The Financial Brand

MARCH 27, 2019

Financial marketers are unprepared to act on the need for improved data and advanced analytics. The post Data Analytics ‘Performance Gap’ Destroys Customer Experiences in Banking appeared first on The Financial Brand.

Customer Experience 32

Customer Experience Analytics Data Branding 32

FICO

MAY 17, 2023

FICO is on a mission to unlock the potential of Applied Intelligence and create a connected end-to-end customer experience. Which market trends matter – both in business and technology? Let’s take a look at some of the market trends that may resonate and be top of mind or perhaps a challenge. But which innovation?

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The Cybersecurity.

Regulation 156

Regulation Innovation Fintech Marketing 156

The Financial Brand

MARCH 14, 2021

Financial institutions must provide personalized, contextual and timely experiences every time a consumer interacts with their brand. The post The Future of Customer Experience in Banking is Personalized appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Branding Marketing Strategies Analytics 43

The Financial Brand

MARCH 17, 2019

A great customer experience in banking requires data and real-time contextual insight. The post Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Data Branding Big Data 33

FICO

APRIL 4, 2022

Personalization can mean many things, such as inserting the name of the client/ consumer to individualize digital marketing. The question is: is that enough to deliver a pleasant customer experience? Understanding Customer Preferences and Needs with Marketing Optimization and Prescriptive Analytics.

Analytics 52

Analytics Marketing Strategies Strategy Marketing 52

PYMNTS

DECEMBER 23, 2020

“But the reality is that the consumer experience itself is the new currency in loyalty.”. Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 32

Data Marketing Banking Trends Analysis 32

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Customer experience mastery is core to their business models. The threat is real.

Payments 150

Payments Customer Experience Survey Capital 150

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

Data 41

Data Analytics Branding Technology 41

Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 72

Trends Customer Experience Survey Data 72

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 39

Digital Banking Data Customer Experience Branding 39

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 43

Data Banking Trends Analysis Trends 43

The Financial Brand

MARCH 23, 2021

The use of data and insights must extend beyond marketing communication, supporting business decisions and customer engagement. The post The State of Customer Data Management in Banking appeared first on The Financial Brand.

Data 43

Data Management Branding Marketing 43

PYMNTS

FEBRUARY 21, 2019

These companies are using new technology to play into rapid shifts in expectations around customers’ experiences.”. According to Thomas, financial technology vendors have traditionally maintained a symbiotic relationship with financial institutions, from the technology they use to the way they go to market. Moving Forward.

Fintech 189

Fintech Financial Technology Technology Industry 189

Gonzobanker

JUNE 25, 2021

As providers like Amazon, Netflix, and Instacart showed consumers that they could easily conduct business from the comfort of their living rooms, it fell on financial institutions to step up their game and deliver virtual services that are consistently quick, simple, and personalized to customer preferences. Customer Experience.

Customer Experience 105

Customer Experience Fraud Policies Training 105

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

The Financial Brand

AUGUST 6, 2019

Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights and recommendations. The post Data and AI Power the Future of Customer Engagement in Financial Services appeared first on The Financial Brand.

Data 33

Data Customer Experience Branding System 33

The Financial Brand

FEBRUARY 4, 2020

New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized offers. The post Digital Trends Force Financial Marketers to Rethink Loyalty Strategies appeared first on The Financial Brand.

Strategy 38

Strategy Trends Marketing Branding 38

The Financial Brand

MARCH 5, 2017

Research reveals what's most important — the customer experience, data analytics and content marketing — and how should you allocate your budget.

Marketing 33

Marketing Trends Customer Experience Analytics 33

PYMNTS

OCTOBER 27, 2016

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before.

Retail 100

Retail Google User Experience Mobile 100

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

JANUARY 13, 2022

The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.

Marketing 35

Marketing Banking Trends Analysis Trends 35

Gonzobanker

JUNE 22, 2017

We suggest you strategically focus your insourcing efforts on these five things: Information management – It’s a real pain to find good data and reporting people. Every bank has a set of data sources and destinations that are absolutely unique based on the systems used. Consider making this a bank-wide, “C” driven initiative.

Training 89

Training Lending Customer Experience Tools 89

The Financial Brand

MARCH 17, 2021

The post 4 Ways to Elevate Your Financial Institution’s Content Marketing appeared first on The Financial Brand. The right content program, when combined with rich personas, builds loyalty and satisfaction, and increases product adoption.

Marketing 37

Marketing Branding Customer Experience Marketing Strategies 37

FICO

JUNE 14, 2023

Banks need to break down their silos and think more broadly about the customer — and not just the product — to deliver personalization that adds value across the customer lifecycle. CLARKE: Having a strategy and a plan are very important. What are the key building blocks for successfully achieving personalization at scale?

Analytics 52

Analytics Strategy Survey Technology 52

William Mills

SEPTEMBER 25, 2018

However, they see their main value as helping to improve customer experience. ^SR Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. There are behavioral cues buried deep in the transactional data. Takes a picture of documents and can get 99% accuracy in the data.

Mobile 78

Mobile Customer Experience Lending Analytics 78

The Financial Brand

NOVEMBER 12, 2018

Big data is not a 'silver bullet'. It is part of a strategic framework that uses analytics and technology to deliver an improved customer experience. The post Data is Powerful, But Not A ‘Silver Bullet’ appeared first on The Financial Brand.

Data 19

Data Big Data Analytics Customer Experience 19

The Financial Brand

SEPTEMBER 27, 2020

The post COVID Forcing Major Changes to Bank Marketing for 2021 (and Beyond) appeared first on The Financial Brand. Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for change.

Marketing 30

Marketing Branding Customer Experience Marketing Strategies 30