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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Ultimate 5-Step Guide to Transitioning from Google Optimize

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Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Document all actions taken in Google Optimize.

Google 419
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Ecommerce is Dead, Long Live Digital Commerce

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For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business?

Resources 340
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YouTube Continues to Dominate the Video Results in Google

Perficient

Across 710 featured snippets with videos that we saw in our data, all of them were YouTube videos. Now, let’s get to the hardcore data. These factors are combined with your clickthrough rate into a metric called Quality Score and help improve the overall user experience with ads. Why does Google care? was obtained.

Video 520
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How Unattended Retail Sells Loyalty

PYMNTS

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available. Unattended Loyalty .

Retail 162
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Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before.

Retail 100
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Why Drive, Not Size, Is Key To FI Innovation

PYMNTS

In fact, more than 40 percent of small banks aim to be first to market with their innovations, a twofold increase from 2017 that surpasses that of larger banks. Half of medium-sized FIs prefer to observe market trends before rolling out new innovations. Meanwhile, medium and large FIs are taking a more cautious approach to innovation.