William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 75

social media Marketing Marketing Strategies Strategy 75

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 38

Marketing Strategies Strategy Marketing Banking Trends 38

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

Data 64

Data Marketing Marketing Strategies Meeting 64

The Financial Brand

SEPTEMBER 16, 2020

Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices. The post Google’s Vision for the Future of Bank Marketing, AI, Data and Brand appeared first on The Financial Brand.

Branding 43

Branding Marketing Data Google 43

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

The Financial Brand

NOVEMBER 24, 2019

Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention. The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand.

Marketing Strategies 31

Marketing Strategies Trends Strategy Marketing 31

PYMNTS

MARCH 1, 2017

There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said.

Marketing 100

Marketing Data Innovation Retail 100

The Financial Brand

OCTOBER 25, 2018

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

Marketing Strategies 26

Marketing Strategies Strategy Cards Marketing 26

Social Assurance

JANUARY 21, 2022

All of these activities run on data. Whether it’s personally identifiable information, location, or shopping habits, data is generated and collected each and every day and in numerous ways. January 28 is International Data Privacy Day, a global effort to empower and encourage individuals to protect their digital data.

Data 31

Data Marketing Branding Examples 31

The Financial Brand

NOVEMBER 17, 2021

The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete. The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 37

Data Marketing Banking Trends Analysis 37

The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. Banks ramped up their marketing after the pandemic. Here’s how it paid off, with data to benchmark whether your budget and your results are keeping pace. appeared first on The Financial Brand.

Marketing 41

Marketing Branding Data Marketing Strategies 41

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data 43

Data Marketing Analytics Digital Banking 43

PYMNTS

FEBRUARY 26, 2020

Migrating to Paytronix allowed Qdoba to integrate its already loyal customers, along with a new mobile-branded phone app and its Olo-powered online ordering service, all in one place. Qdoba will also be working with the Paytronix Data Insights service with its new partnership.

Customer Experience 130

Customer Experience Marketing Strategies Mobile Branding 130

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand.

Analytics 42

Analytics Data Marketing Training 42

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

Data 42

Data Analytics Branding Technology 42

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 32

Data Marketing Banking Trends Analysis 32

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Higher Prices. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

The Financial Brand

DECEMBER 3, 2019

Rising privacy concerns don't have to hinder marketers. The post How Data Privacy Can Give Financial Institutions a Marketing Edge appeared first on The Financial Brand. Banks and credit unions that take the right approach can build consumer loyalty.

Marketing 41

Marketing Data Branding Marketing Strategies 41

PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. That new segmentation approach will demand an old approach to data. Whatever happened to data-driven decisioning? Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. You’ve got to bring those together, and that is what we're bringing to the market.”.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. All marketing departments work hard to serve their internal customers.

Marketing 105

Marketing Groups Branding Strategy 105

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

The Financial Brand

MARCH 1, 2020

The post Using Data to Simplify Financial Marketing Messages Delivers appeared first on The Financial Brand. Consumers' attention shrinks as content grows. Banks and credit unions can improve results by simplifying their pitches by personalizing them.

Data 35

Data Marketing Branding Marketing Strategies 35

PYMNTS

JULY 22, 2020

The most compelling issues concern data collection and usage, admitting that brands lack a comprehensive understanding of consumer behavior. Brands are finding that year-over-year growth is no longer the most reliable benchmarking metric when judging their current performance,” the white paper says.

Google 150

Google Groups Retail New York City 150

PYMNTS

APRIL 11, 2017

Retailer Kohl’s announced Monday (April 10) that it named Greg Revelle as chief marketing officer. We are excited to have him lead our efforts in driving omnichannel traffic, building strong customer engagement and leveraging data-driven insights to create powerful customer interactions.

Analytics 122

Analytics Branding Strategy Leadership 122

The Financial Brand

MAY 11, 2021

Using intent-based marketing improves the ability of banks and credit unions to make relevant offers in real time to likely prospects. The post How Intent Signaling Lets Financial Marketers Make Full Use of Data appeared first on The Financial Brand.

Marketing 26

Marketing Data Branding Marketing Strategies 26

The Financial Brand

APRIL 20, 2020

Data is the make or break factor for banks and credit unions. The post 4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations appeared first on The Financial Brand. Inefficient tools and poor communication will block the way if not addressed.

Data 31

Data Marketing Tools Branding 31

The Financial Brand

MARCH 23, 2021

The use of data and insights must extend beyond marketing communication, supporting business decisions and customer engagement. The post The State of Customer Data Management in Banking appeared first on The Financial Brand.

Data 43

Data Management Branding Marketing 43

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 43

Data Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 2, 2023

This article Cheat Sheet: Can Marketers Focused on Short-term Wins Drive Long-term Growth? appeared first on The Financial Brand. A New BAI report offers advice to financial marketers struggling to juggle competitive threats and emerging tech. appeared first on The Financial Brand.

Marketing 32

Marketing Branding Report Marketing Strategies 32

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 37

Marketing Analytics Banking Trends Analysis 37

Bobsguide

APRIL 4, 2022

Finastra today announced the appointment of Lynne Biggar, a proven financial services and marketing leader, to its Board of Directors, effective March 2022. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc.

Branding 60

Branding Leadership Software Marketing Strategies 60

The Financial Brand

SEPTEMBER 12, 2021

The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality. The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

NOVEMBER 9, 2022

This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape? appeared first on The Financial Brand. The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future. appeared first on The Financial Brand.

Data 42

Data Branding Fintech Marketing Strategies 42

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

The Financial Brand

SEPTEMBER 9, 2021

There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement. The post Does Your Financial Institution Have the Right Data Partner? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 38

Data Banking Trends Analysis Trends 38