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Marketing Strategies to Drive Loan Volume

Independent Banker

These days, deposit growth is a boon for consumers and a burden for banks — we see it in the data over the last 18 months. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. 90% of loan and mortgage customers start their journey online. Every marketing dollar matters.

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Paid social media’s place in your marketing strategy

Independent Banker

Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., shares how one client could attribute 90% of its new online account openings to a multichannel ad campaign—in other words, a campaign that runs on two or more platforms. Paid social represents one component of a digital marketing strategy.

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How Will Retailers Deal With The Internet of Things’ Trillions of Data Points?

PYMNTS

But right now, most firms that enable commerce are struggling to enable it across the IoT, narrow channels, defined as either online or offline. Making sense of it all means getting a hold of the data. And getting hold of that data itself can be a challenge. People say, ‘I don’t know what to do with all this data.’”.

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Amazon’s PillPack Accused Of Obtaining Patient Data Fraudulently 

PYMNTS

Amazon’s online pharmacy, PillPack, is being accused of getting access to patient data it wasn’t entitled to, through a third party, according to a report by The Wall Street Journal. Doctors and hospitals purchase patient data from Surescripts. ReMy said the company’s decision seems to be financially motivated. .

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Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

William Mills

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

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Mobile vs. Desktop Usage In 2020

Perficient

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. Tablet data is also included. data views. The following chart shows time-on-site stats by market category across different U.S. and globally.

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Developing A Healthy Online Business

PYMNTS

The business of helping people look and feel their best is bigger than ever, and consumers young and old are now heading online to get their fitness fix. NutraClick is one such player delivering on changing consumer expectations, both online and in retail stores. Building up Strength Online and in the Physical World.

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