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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without and roadblocks, especially during COVID-19. To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience.

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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. See Report: Digital Transformation Is Key To Boosting Customer Satisfaction.

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Digital-First Economy Improves Automotive Customer Experience

PYMNTS

The digital-first economy was huge factor in automotive sales this year, as evidenced by a new report from JD Power. In fact, nearly one in four buyers say their purchase experience during the pandemic will make them less likely to shop in person in the future, indicating that digital retail processes are here to stay.

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Online Retailers Face New Threats From Hackers

PYMNTS

Death, taxes and data breaches – those are perhaps the only sure things in life, and new evidence is emerging that hackers are finding increasing profit in targeting online retailers. The news comes amid yet another online retail cyberattack, this one targeting Japan’s Fast Retailing, the company that owns the Uniqlo retail chain.

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New Report: SMS-Based Outreach Helps Merchants Authenticate Consumers, Boost Online Sales

PYMNTS

Businesses and financial institutions (FIs) are constantly examining ways to make their customers’ accounts more secure, especially as more consumers go online to make purchases and transact during the ongoing COVID-19 pandemic. It also found that just 16 percent of U.S.

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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. billion online in Q2 2020. These trends have prompted many retailers to provide features that combine the best of both worlds.

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Report: Instacart Is Mulling IPO

PYMNTS

Representatives of grocery-delivery powerhouse Instacart have met with investment bankers to explore taking the company public, the Financial Times (FT) reported. next year, FT reported. Instacart uses smartphone apps to connect customers with "shoppers" who pick up goods and deliver them to the customers.

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