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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without and roadblocks, especially during COVID-19. To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience.

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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. See Report: Digital Transformation Is Key To Boosting Customer Satisfaction.

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Digital-First Economy Improves Automotive Customer Experience

PYMNTS

The more shoppers are exposed to remote communication and actual online buying options, the more they may prefer these methods in the future over traditional showroom visits to wade through inventory and negotiate,” said Chris Sutton, vice president of automotive retail at J.D.

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Online Retailers Face New Threats From Hackers

PYMNTS

Death, taxes and data breaches – those are perhaps the only sure things in life, and new evidence is emerging that hackers are finding increasing profit in targeting online retailers. The news comes amid yet another online retail cyberattack, this one targeting Japan’s Fast Retailing, the company that owns the Uniqlo retail chain.

Retail 218
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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. billion online in Q2 2020. These trends have prompted many retailers to provide features that combine the best of both worlds.

Retail 243
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Why The Customer Experience Is A Program, Not A Project

PYMNTS

The pandemic has reshaped how we interact with merchants — and what we expect, as customers, from those increasingly digital interactions. Call it the transformation of CX, shorthand for the customer experience.

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FIs Hiring Customer Experience Teams, But What Are They?

Bank Innovation

Demand for a combination of speed, simplicity, security and convenience in banking services has financial institutions thinking more about customer experience, particularly in a digital sense, and hiring people to design that experience.