Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age
PYMNTS
SEPTEMBER 21, 2020
Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. Consumers’ expectations regarding merchant interaction and support have also shifted to mirror their pandemic-driven payment preferences.
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