Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

Community Bank 129

Community Bank Community Marketing Data 129

Perficient

JULY 15, 2020

It affects decision making on everyday basis which does not let these enterprises provide value to their customers in an efficient manner. We at Perficient leverage Customer Experience Mapping the most. What is Phase 0 in terms of Customer Experience Mapping for our customers? Business Analysts.

Data 497

Data Customer Experience Analytics Industry 497

Perficient

JANUARY 28, 2021

Businesses had to quickly adapt to enabling online stores and driving more sales online. Feeling confident in making informed decisions then also leads to placing more orders online. Faster time to market for enriched product information, including product relationships such as bundle and group products.

Management 458

Management System Online Customer Experience 458

Perficient

JANUARY 24, 2023

In the first blog in this series, Getting Started On Embedded Finance , we defined embedded finance and took a high-level look at the goals and strategy a firm should take at the outset of its modern embedded finance journey. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers.

Branding 472

Branding Cards Strategy US 472

Abrigo

MAY 24, 2024

Takeaway 1 Implementing the FedNow Service can help reduce interbank obligations, expand market reach, and enhance customer experiences. This whitepaper provides insights into the functionalities and benefits of the service, which can guide your institution in planning its FedNow adoption strategy.

How To 244

How To Fraud Resources Georgia 244

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. The American Customer Satisfaction Index defines customer expectations as “a measure of the customer’s anticipation of the quality of a company’s products or services.” Signals that Shape Desire.

Meeting 309

Meeting Customer Experience Millennials Branding 309

PYMNTS

FEBRUARY 7, 2019

Legacy retail company Foot Locker has invested $100 million in Goat Group, an online platform that sells and resells rare and classic sneakers, according to reports. Eventually, the two companies will collaborate for an online presence as well as in physical stores, to offer customers exclusive shopping opportunities.

Online 122

Online Groups Customer Experience Retail 122

Perficient

OCTOBER 19, 2020

Financial institutions must understand the new journey customers and colleagues have embraced in 2020 and begin to change their strategy from FI-focused to customer-focused for both the front and back office. Marketing : The financial industry will use videos to engage with customers, replacing FAQs, and product demos.

Video 520

Video Security Tools Strategy 520

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. Ways to identify and meet changing customer expectations, wants, and needs.

Marketing 294

Marketing Branding Data Industry 294

Perficient

FEBRUARY 11, 2021

Artificial intelligence (AI) has quickly become one of the industry’s biggest buzzwords, and many businesses are looking to utilize this technology to provide enhanced digital experiences. A 2018 Forrester Wave report assessed PIM vendors on their strategy and included AI as a perceived strength as part of their evaluation.

Software 508

Software System Management Analytics 508

PYMNTS

JULY 15, 2019

Starbucks has designed a new store around order-ahead and delivery as the upstart coffee company Luckin Coffee takes hold in the Chinese market. Starbucks opened its inaugural Starbucks Now store in Beijing, China to combine digital and physical customer touchpoints. China’s Digital Coffee Market.

Online 131

Online Retail Mobile United States 131

Perficient

MARCH 8, 2023

Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

Innovation Strategies 275

Innovation Strategies Study Marketing Leadership 275

Perficient

AUGUST 14, 2020

Perficient takes pride in the work we do as we partner with clients to create exceptional experiences for their end customers and internal teams. We love to use our CX strategy, design, and development expertise to help companies achieve their goals and engage with their customers.

Michigan 506

Michigan Online Strategy Marketing 506

PYMNTS

DECEMBER 10, 2018

MoneyGram Chairman and CEO Alex Holmes said the move is important for the continued growth of the company’s digital and mobile strategies. “More than 70 percent of our online transactions are made on a mobile device,” he said. “It’s Earlier this year, the company launched MoneyGram.com in 21 new markets.

Mobile 142

Mobile Marketing Customer Experience US 142

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Ultimately, customers want to be known and valued.

Customer Experience 71

Customer Experience Retail San Diego Study 71

Perficient

OCTOBER 20, 2020

With the increase of online shopping due to COVID-19, the need to fulfill against extreme demand becomes more important than ever. As a result, the customer experience improved and our client saw record sales numbers during the COVID-19 pandemic. Businesses Must Shift to Automated and Intelligent Technology.

System 324

System How To Customer Experience Meeting 324

Gonzobanker

JULY 27, 2022

Delivering a better customer experience is not the only way for banks to gain a competitive advantage. Banking’s hard fork is about more than just marketing and distribution, however. Banking’s hard fork is about more than just marketing and distribution, however. The Holy Trinity of Strategy.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

Perficient

NOVEMBER 19, 2020

If it’s more than 10 minutes for an online/website process or more than five minutes for a mobile process, the abandonment rate impacts account openings as much as 40%. How many clicks does it take to open an online account? How integrated are marketing and digital? Does our mobile app perform well under all conditions?

social media 309

social media Customer Experience Knowledge Base Mobile 309

Perficient

FEBRUARY 1, 2021

When done correctly, chatbots increase efficiency while also delivering better customer experiences. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day. Sales and Marketing. Online Purchase Completion.

Strategy 409

Strategy Branding Online Marketing Strategies 409

Perficient

NOVEMBER 5, 2020

The topic was “How Have You Accelerated Your Digital Transformation Strategy as a Result of COVID-19?”. Areas affected and that needed to be addressed immediately include; supply chain, ecommerce, data integrity, sales channel conflicts, and customer experience, among others.

Company 436

Company Customer Experience Groups Data 436

PYMNTS

MAY 28, 2020

But when it comes to the digital customer experience, retailers are playing catch-up. The issue is critical as retailers either move online or put more effort behind their eCommerce capabilities. Eighty percent said providing a positive digital customer experience (CX) was a “challenge” as a result of the pandemic.

Retail 144

Retail Customer Experience social media User Experience 144

PYMNTS

MARCH 28, 2018

According to Bloomberg , the fallout of revelations that data firm Cambridge Analytica used information from 50 million Facebook users without their knowledge led to about $73 billion in lost market value in a matter of days for the social media company. Compromise Security For Customer Experience.

Security 110

Security Strategy Fraud Customer Experience 110

Perficient

AUGUST 18, 2022

In addition to being able to offer investment advice, a good financial advisor can offer personalized budgeting, debt management, and saving strategies to help clients achieve their financial goals. Personalization efforts are a long-term strategy to increase loyalty and revenue and remain competitive in the market.

Millennials 473

Millennials Management Tools Strategy 473

Perficient

JULY 31, 2020

Gartner says that in order for companies to innovate “their way beyond the post-COVID-19 world, data and analytics leaders require an ever-increasing velocity and scale of analysis in terms of processing and access to succeed in the face of unprecedented market shifts.”

Data 354

Data Analytics Strategy social media 354

FICO

MARCH 26, 2018

While the customer may be satisfied and even gain assurance by being asked to verify the first transaction, having each purchase queried thereafter will most certainly annoy them. Using the holiday example above, a customer booking connecting flights or hotels online might miss out on special offers if he or she has to verify each purchase.

Strategy 93

Strategy Fraud social media Customer Experience 93

Gonzobanker

JULY 20, 2022

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Among 300 U.S.

Digital Strategies 173

Digital Strategies Strategy Leadership Customer Experience 173

Perficient

NOVEMBER 17, 2020

At the same time, Covid-19 presents opportunities for business leaders in the banking industry and beyond to develop strategies and branding that will define their future, as distinct market forces and customer behaviors will certainly emerge in the “new normal.” Mobile end-to-end account opening is one of those areas.

Mobile 294

Mobile Online Conference Customer Experience 294

Perficient

FEBRUARY 27, 2023

While the migration to real-time payments in the US will be optional at first, this initial adoption period represents a great opportunity to experiment, innovate, and get ahead of the competition. No matter where you are in your bank’s automation journey, we can help you strategize and execute cutting-edge experiences.

North Carolina 275

North Carolina Charlotte Payments US 275

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Ultimately, customers want to be known and valued.

Customer Experience 48

Customer Experience Retail San Diego Study 48

PYMNTS

JULY 17, 2018

The credit union (CU) market has long argued that rules intended for larger, more traditional banks have unjustly been applied to their industry, stifling their growth and pace of innovation. However, recent changes in regulations could open new doors for the credit union market to more efficiently serve its members.

Hawaii 100

Hawaii Marketing Report Texas 100

PYMNTS

DECEMBER 23, 2020

Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization. It needs to be about the whole experience and my relationship with you as a brand.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

Gonzobanker

MARCH 28, 2024

As the industry’s big tech companies go toe to toe with best-of-breed digital solutions, this era may be their last chance to prove they can remain competitive in the digital game: FIS is staking its hope on a credit Digital One or “D1” strategy. This is an area where speed-to-market competition will be important. #3.

Digital Banking 133

Digital Banking Customer Experience Strategy Exercises 133

Perficient

OCTOBER 20, 2020

The COVID-19 pandemic has already impacted several facets of digital commerce, and many businesses will have to make certain adjustments as holiday spend continues to move online. Move Retail Stores Online. Most consumers are staying at home, meaning fewer are heading into stores and more are shopping online.

Online 484

Online Mobile Management Retail 484

PYMNTS

SEPTEMBER 15, 2020

TVPage ’s Ambassador Storefronts application, which helps salespeople sell online through customized shops, is now available on the SAP App Center digital marketplace, according to a Tuesday (Sept. 15) announcement.

Miami 130

Miami Video Branding Online 130

FICO

JUNE 21, 2021

Many credit card issuers were faced with making new operational decisions, adapting to new regulations, and providing a safe and engaging customer experience. This market update will help you keep a pulse on the changing circumstances that the pandemic has on consumers and payment trends. Unemployment and Consumer Behavior.

Trends 52

Trends Marketing Payments US 52

Gonzobanker

FEBRUARY 8, 2022

Instead, stories and conversations were salted with examples of fintech investments, BaaS opportunities, customer experience transformation, crypto integration, and even blockchain experiments and the potential of DeFi. An arms race in marketing and digital cannot be ignored. What does this mean? price/book multiple.

Fintech 165

Fintech Customer Experience Conference Technology 165

PYMNTS

DECEMBER 11, 2020

Discussing the most recent edition of PYMNTS’ Global Digital Shopping Index , Michele Herron , Cybersource ’s senior vice president of strategy and insights, told Karen Webster that much of the data confirms what we already knew — or at least strongly suspected. Or the experience wasn't as good in terms of either delivery or curbside.”.

Retail 273

Retail Meeting Customer Experience Online 273