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The Holy Quest for CRM in Anytown, USA

Gonzobanker

When Calvin DoRight founded the bank in 1948, delivering exceptional customer service was his dream. It’s time we embark on a journey to modernize and invest in a powerful customer relationship management system!” You see, several of these good-hearted bankers had fallen under the influence of Gerald A. Thomas proclaimed.

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Charles Potts: Unlocking better customer connections

Independent Banker

That’s why we’ve spent the past three years educating community bankers on the why of innovation: why bankers should be thinking about innovation, why innovation is a top priority in a digital-first environment and why now is the time to act. Performance marketing. Finding the right marketing partner.

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. It happens every time they open a checking account, apply for a mortgage, make a direct deposit, log into a bank’s website or chat with a banker, and more.

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Charles Potts: Challenging the status quo

Independent Banker

As prudent lenders, community bankers make every effort to mitigate risk. As prudent lenders, community bankers make every effort to mitigate risk. At ICBA, we already see movement on this front as community bankers embrace a willingness to explore different perspectives and cultural change. By Charles Potts, ICBA.

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Banking Predictions 2024: Gray Skies Are Going to Clear Up (in 2025)

Gonzobanker

That adds up to opportunity for larger banks (>$100 billion in assets) to get into the space more aggressively. A sneak peek into Cornerstone Advisors’ forthcoming What’s Going On In Banking study shows that the percentage of banks looking to get into the banking as a service (BaaS) space is down from previous years. Big surprise, eh?

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Charles Potts: Innovation trends for 2023

Independent Banker

ICBA is leaning into it, bringing its ThinkTECH Accelerator program and innovation efforts in-house to provide community bankers with targeted solutions. Here are what I believe will be the top five opportunities this year: Targeted fintech initiatives focused on meeting community bankers’ unique needs. You want change, make some.”

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The top lending & credit risk blogs of the year

Abrigo

As 2023 winds down, community banks and credit unions have worked hard to attract new customers and members and retain existing ones by streamlining processes and improving the end-user experience. But the benefits of automation are a key part of the customer experience.

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