Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

Marketing Strategies 496

Marketing Strategies Strategy Regional Marketing 496

The Financial Brand

FEBRUARY 5, 2020

The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.

Marketing Strategies 35

Marketing Strategies Strategy Marketing Fintech 35

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

The Financial Brand

MAY 31, 2021

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

Customer Experience 42

Customer Experience Branding Data Marketing 42

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

New York 326

New York Marketing Strategies Customer Experience Maine 326

The Financial Brand

MARCH 14, 2021

Financial institutions must provide personalized, contextual and timely experiences every time a consumer interacts with their brand. The post The Future of Customer Experience in Banking is Personalized appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Branding Marketing Strategies Analytics 43

The Financial Brand

NOVEMBER 2, 2023

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. Though banks and credit unions are all about improving the customer experience these days, one touchpoint that’s often overlooked is the ATM.

ATM 34

ATM Marketing Customer Experience Branding 34

The Financial Brand

DECEMBER 9, 2020

Measurement of experiences throughout the entire customer journey provides banking a way to foster loyalty and increase revenue. The post Banking Must Measure Customer Experiences Across Entire Journey appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Branding Marketing Strategies Report 43

The Financial Brand

JUNE 11, 2023

This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand. Customer engagement is not a static exercise, but a journey that requires an entire organization's rising consumer expectations.

Customer Experience 20

Customer Experience Exercises Branding Marketing Strategies 20

The Financial Brand

MAY 2, 2021

The post Internal Data Provides Key to Improved Customer Experiences appeared first on The Financial Brand. First-party internal data can help banks and credit unions differentiate their brands and multiply their revenues.

Customer Experience 39

Customer Experience Data Branding Marketing Strategies 39

FICO

MAY 17, 2023

FICO is on a mission to unlock the potential of Applied Intelligence and create a connected end-to-end customer experience. Which market trends matter – both in business and technology? Let’s take a look at some of the market trends that may resonate and be top of mind or perhaps a challenge. But which innovation?

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

Perficient

SEPTEMBER 9, 2020

Digital commerce means looking at your business holistically to determine what you should change and address to benefit your customers. For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Do you really know and understand your customers?

Resources 340

Resources System Marketing Strategies Strategy 340

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The Cybersecurity.

Regulation 156

Regulation Innovation Fintech Marketing 156

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 40

User Experience Marketing Customer Experience Banking Trends 40

The Financial Brand

MARCH 27, 2019

Financial marketers are unprepared to act on the need for improved data and advanced analytics. The post Data Analytics ‘Performance Gap’ Destroys Customer Experiences in Banking appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Analytics Data Branding 33

The Financial Brand

FEBRUARY 27, 2023

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. Knocking down silos is key to improving the customer experience. It's also part of Bank of America's strategy to drive true personalization.

Digital Banking 34

Digital Banking Marketing America Customer Experience 34

PYMNTS

FEBRUARY 3, 2020

Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said. Our research findings indicate that high-quality customer experiences require the blend of advanced technology solutions and access to high quality, live sales and tech support reps.”. “Our

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

FICO

APRIL 4, 2022

Personalization can mean many things, such as inserting the name of the client/ consumer to individualize digital marketing. The question is: is that enough to deliver a pleasant customer experience? Understanding Customer Preferences and Needs with Marketing Optimization and Prescriptive Analytics.

Analytics 52

Analytics Marketing Strategies Strategy Marketing 52

Gonzobanker

JULY 27, 2022

Delivering a better customer experience is not the only way for banks to gain a competitive advantage. Banking’s hard fork is about more than just marketing and distribution, however. What : Customer Experience is Not a Strategy. What and how does it sell/deliver? Where does it sell/deliver? They’re wrong.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

The Financial Brand

MARCH 17, 2019

A great customer experience in banking requires data and real-time contextual insight. The post Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Data Branding Big Data 33

The Financial Brand

DECEMBER 9, 2021

Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way. The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Customer Experience Banking Trends Analysis 35

Perficient

FEBRUARY 1, 2021

When done correctly, chatbots increase efficiency while also delivering better customer experiences. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day. Sales and Marketing. Simple Questions.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

DECEMBER 23, 2020

“But the reality is that the consumer experience itself is the new currency in loyalty.”. Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Customer experience mastery is core to their business models. The threat is real.

Payments 150

Payments Customer Experience Survey Capital 150

Insights on Business

FEBRUARY 13, 2019

Social-based marketing. With Next, Bradesco is able to test innovative ways to capture customer’s attention, evolve and integrate new products into digital channels. They studied Instagram, WhatsApp, iFood, Apple, Facebook, Amazon Customer Experience, and Uber to learn how to integrate into a digital minded audience.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

PYMNTS

FEBRUARY 21, 2019

These companies are using new technology to play into rapid shifts in expectations around customers’ experiences.”. According to Thomas, financial technology vendors have traditionally maintained a symbiotic relationship with financial institutions, from the technology they use to the way they go to market. Moving Forward.

Fintech 189

Fintech Financial Technology Technology Industry 189

The Financial Brand

APRIL 1, 2019

The focus of financial marketing in 2020 will move from customer experience to bottom line results. The post Financial Marketing 2020: ‘Show Me The Money’ appeared first on The Financial Brand.

Marketing 33

Marketing Customer Experience Branding Marketing Strategies 33

The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. What pain points keep CMOs up at night?

Trends 72

Trends Customer Experience Survey Data 72

Banking 4 Tomorrow

MAY 5, 2014

Articles Branch Strategy Customer Experience Marketing Strategy Mobile Payments Risk Security Transparency' More significantly, however, is the emerging trend that has some parents, educators and lawmakers espousing their concern – when asked […].

Branch Strategies 42

Branch Strategies Marketing Strategies Customer Experience Strategy 42

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

PYMNTS

MARCH 8, 2018

The company has also changed its marketing strategy, reducing its advertising and number of promoted items that don’t have fancy logos. “We “Zumiez and American Eagle have generated positive comp increases … with Abercrombie’s Hollister joining the party about a year ago.”.

Retail 100

Retail Marketing Strategies Customer Experience Groups 100

Gonzobanker

JUNE 25, 2021

As providers like Amazon, Netflix, and Instacart showed consumers that they could easily conduct business from the comfort of their living rooms, it fell on financial institutions to step up their game and deliver virtual services that are consistently quick, simple, and personalized to customer preferences. Customer Experience.

Customer Experience 128

Customer Experience Fraud Policies Training 128

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

PYMNTS

AUGUST 17, 2018

We had robust digital sales growth for the quarter, reflecting our market-leading presence and significant progress toward our long-term goals. When customers engage with us across stores and online, on average they spend five times more and profitability per customer doubles.”. Online Pros — and a Con.

Los Angeles 100

Los Angeles Online Marketing Strategies California 100