Customer Experience Management Marketing Retail 
PYMNTS
MARCH 2, 2020
Retailers may be focused on the wrong metrics. That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of Business. According to Moorman, marketers look at traditional accounting metrics, such as sales or profits. Banking and retail put the most emphasis on return on investment (ROI).
Accenture
JANUARY 23, 2022
The market turmoil of 2020-2021, along with an unprecedented surge that has renewed a focus on retail investors, has pushed direct investing platforms into the spotlight. With this rise of the retail investor comes significant opportunity, as recently highlighted by our colleague Scott Reddel.
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PYMNTS
NOVEMBER 16, 2020
Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. The reason retailers find it easy to use, and the company’s unique value proposition, is that it builds and optimizes online storefronts in a no-code environment.
PYMNTS
MAY 28, 2020
But when it comes to the digital customer experience, retailers are playing catch-up. The issue is critical as retailers either move online or put more effort behind their eCommerce capabilities. Eighty percent said providing a positive digital customer experience (CX) was a “challenge” as a result of the pandemic.
PYMNTS
FEBRUARY 24, 2020
As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. So, what constitutes experiential marketing for retailers? Wine and cheese for the shoppers?
Cisco
MAY 29, 2019
In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #1: When opening a new account.
Perficient
DECEMBER 1, 2022
Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.
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