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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. Giving the Consumer Control. So, is this the year of AR breakthrough?

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. An AI-Powered Visual Shopping Experience For Millennials, Gen Z.

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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

Let’s look at four important areas that are actively shaping the insurance industry and the commerce experience – data, processes, technology, and our people. . population is considered millennial or younger as of July 2019), the demand for personalization in the commerce experience grows. Leveraging Data Responsibly .

Strategy 332
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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

This means consumers are turning more to digital tools, but unlocking and embracing the potential benefits of these tools has not been easy. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

Video 224
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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

Study 196
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The Power Of Experiences And Subscriptions In Retail

PYMNTS

Anthropologie , for its part, is renowned for its creativity and innovation in experiential marketing, while Macy’s is focusing on experiential stores as part of its comeback plan for the year. 73 percent: Share of millennials who are doing DIY home improvement. All this, Today in Data.

Retail 130
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Creating a Customer-Centric, Digital Financial Institution

Abrigo

A tech culture can be a catalyst for growth and put your customers at the center of the banking experience. Start by looking inward To develop a digital, customer-centric financial institution, it must first look inward. Internal culture really does exude back out to how your customers perceive you.”

Oklahoma 218