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Bad User Experiences Destroy Great Marketing

The Financial Brand

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Scotiabank, Fifth Third, SunTrust: Amazon, Apple inspiring UX

Bank Innovation

The popularity of Amazon Prime and Apple is forcing bankers to rethink user experiences, industry practitioners said at Bank Innovation Build. “Technology is an enabler, but user experience design provides […].

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3 Ways to Create Digital Banking User Experiences that Build Loyalty

The Financial Brand

In a digital world, UX is key to winning loyalty. Banks and credit unions need to avoid pitfalls and create captivating experiences. The post 3 Ways to Create Digital Banking User Experiences that Build Loyalty appeared first on The Financial Brand.

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The growing interest in digital banks

Insights on Business

As a result, many new, all-digital financial services firms, unencumbered by older, less flexible systems are aggressively pursuing customers by addressing their needs in new and distinct ways. There are interesting characteristics both in the new entrants and in the more established digital banks.

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New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth.

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Is Stand-Alone The Future Of Digital Banking?

PYMNTS

As the world goes increasingly digital, banks are struggling to decide how they should package their digital service offerings. Should they fold digital banking services into their existing traditional brick-and-mortar accounts, or spin them off into stand-alone, digital-only entities? Why spin out?

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In Digital Banking Age, Personal Touch Still Matters

PYMNTS

It may be true, said the executive, that digital banking platforms “are more efficient” than the traditional, in-person banking relationship and that consumers “may value the convenience” of technology “even it it’s not so personalized … but you still can’t confuse personal [touch] with convenience.”.