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Bad User Experiences Destroy Great Marketing

The Financial Brand

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking with Soul: 7 Requirements to Succeed in the Experience Economy

The Financial Brand

Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness. The post Banking with Soul: 7 Requirements to Succeed in the Experience Economy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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4 Reasons Why Your Financial Institution’s Chatbot Project Failed

The Financial Brand

Several common, but avoidable, issues can negatively impact chatbot user experience, derailing your success and costing you customers. The post 4 Reasons Why Your Financial Institution’s Chatbot Project Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.