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The Beauty of Simplicity: The Key to Accessible Web Design

Perficient

Whether it be a product, graphic, interaction, or even user experience and user interface (UX/UI), we see designs with too much visual information or functionality, leaving users distracted, confused, or even frustrated. What Does “Simple” Really Mean?

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Conversational Marketing: Old School Meets New School

Perficient

Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Why Is Everyone Talking about Conversational Marketing?

Meeting 443
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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

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Retailers Have A Need For Speed On Digital CX

PYMNTS

The digital shift is definitely on. But when it comes to the digital customer experience, retailers are playing catch-up. Eighty percent said providing a positive digital customer experience (CX) was a “challenge” as a result of the pandemic. The customer experience online has dozens of critical elements.

Retail 144
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Why Is Customer Experience So Hard to Explain?

FICO

When I tell someone what I do—customer experience consulting or customer experience management—the most common reaction is a nod. Customer experience is one of those topics that people hear mentioned and often think is something else. We make costly missteps and may have to backtrack or even start over.

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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

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A Consultant Perspective: How Product Innovation Teams Can Successfully Bring a Product to Market

Perficient

Goal and Scope Definition. The demand for new products and functionalities to improve the user experience is greater than ever, and following these steps to successfully build and bring a product to market will benefit your team, client, and end-consumers now and in future endeavors. Get Your Team Prepared.